In February, OPI launched its newly designed www.opi.com, featuring the latest products for nails, hands, feet, and skin, plus the freshest trends in beauty and fashion. “The new www.opi.com gives visitors the chance to click into the latest nail and style trends, as well as explore OPI’s vast portfolio of products,” says Suzi Weiss-Fischmann, OPI executive VP and artistic director. “For example, you can check out our latest nail lacquer collections, see all of our 200+ lacquers in one place, and use our customized ‘try on’ studio to find which shades look best with your skin tone.”

Other features and benefits include:

> My OPI: A place where visitors can keep track of their OPI favorites, print out their list, and bring it to their favorite salon.
> Personal Beauty Consult: Product recommendations to meet your specific needs.
> How-to Videos: Quick, easy-to-follow tips.
> Suzi’s Beauty Blog: All the latest on beauty, fashion, and lifestyle.
> Fashion Forecast: Each season’s newest fashion and beauty  must-haves.