Teen Vogue’s beauty director Eva Chen raved about Dashing Diva’s purple shade on Jennifer Hudson.

Cosmopolitan’s Andrea Lavinthal apparently can’t get enough of the color; we bet she’s still sporting OPI’s Eiffel for This Color that she discovered earlier.

And Jessica Matlin at Allure’s Daily Beauty Reporter, late last month featured Givenchy’s holiday collection, highlighting its purple products. The Givenchy Vernis Please! Nail Lacquer — Purple By Night is a sparkly color that practically screams luxury when paired with a black cocktail dress. For $15 a bottle, techs probably won’t want to substitute this luxury brand on standard manis/pedis, but like other high-end brands, it could be used for a signature “luxury” service.

NAILS’ Fall Polish Preview highlighted this fab hue, too. For that deep, sparkly purple that’s got everyone excited, make sure to add a few of these to your polish collection:

OPI Louvre Me Louvre Me Not

Orly Midnight Star

Flossie Diamond Monarch Masquerade

Jessica Venus Was Her Name

China Glaze Lasso My Heart

Color Club Electronica