For your clients who are loyal to Essie, introduce them to Essie Gel for the best of both worlds. Allow them to rediscover the brand by explaining that the gel-polish collection comes in the same colors they know and love, just with a different name and state-of-the-art gel formula. Essie recommends the following pairings for the season: For the client who loves Ballet Slippers (polish), suggest Dance Class (Essie Gel); Sugar Daddy (polish), Deep Pockets (Essie Gel); Mint Candy Apple (polish), Fashion Crowd (Essie Gel); Smokin’ Hot (polish), Super Good (Essie Gel).