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In a special focus group, NAILS talked to booth renters and salon owners about how well booth rental works in their salons and how to head off conflict over setting prices, maintaining quality standards, and paying for advertising.
Nail technicians and salon owners must stop fretting over the low price salons and either appeal to the bargain hunters or ignore them.
I imagined an industry where nail technicians have the same respect, professionals, and prestige associated with other beauty professionals, particularly hairstylists. I envisioned an industry where we have just as many nail technician “superstars” as the hair industry has.
salon clients want to purchase retail products directly from their stylists and nail technicians because they trust the professionals and because they believe the quality and selection of products sold in the salon are superior.
For some of you, doing nails is just a job; but for many of you, doing nails is an exciting career that’s full of opportunity and rewards if you are dedicated.
Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.
The inflammatory news report offered no scientific backup, no reports or studies on the effects of toluene, and no comments from polish manufacturers.
Producing a magazine that readers learn from, enjoy, and save is extremely rewarding. There is great gratification in knowing that our publication makes a difference in the lives and careers of our readers.
Blaming many of the problems in the nail industry in California on foreign immigrants who enter the market and undercut prices, run unlicensed salons, and shoddy work is easy.But a closer look at the person behind the stereotype can be revealing.
Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.
As the average age of Americans increases, so too does the average age of your clientele. There’s none of the indecisiveness of youth with these clients – they know exactly what they want and you’d better be ready to give it to them if you want their business.
Why are New Jersey officials afraid that public health would be endangered if a licensed nail technician ran her own shop, but don’t seem to be bothered if a licensed hairdresser, with no experience doing nails, runs a nail shop?
Florence Griffith Joyner brought glamour and record speed to women’s track and field, becoming as well known for her long, painted nails as her sports abilities.
Founding NAILS publishers Peter Grimes and John Cipriano had an idea for a magazine. As they outlined their purpose in their first publishers' note, they said they wanted to “strengthen those involved with the nail industry by providing decision-making information on current industry issues, economic trends, management styles, sales and marketing techniques, and coverage of any and all events important to the further development of the nails industry”
Industry leaders share their company agendas for 1993.
NIA stands for Nail Industry Association. It is a professional association developed by NAILS Magazine and Bobit Publishing Company to represent nail technicians.
