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SEARCHsalon clients want to purchase retail products directly from their stylists and nail technicians because they trust the professionals and because they believe the quality and selection of products sold in the salon are superior.
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he American Beauty Association (ABA) and Glamour magazine recently conducted a study of salon patrons and salon professionals to help the professional beauty industry better understand consumer attitudes toward salons and their services. Their discoveries, published in a report called “The Beauty Salon Study” clearly indicate that American women want and need salon professionals to help them achieve the look they want. Additionally salon clients want to purchase retail products directly from their stylists and nail technicians because they trust the professionals and because they believe the quality and selection of products sold in the salon are superior. In fact, the survey results state, “Today, many salon owners and operators find over-the-counter sales of hair care items to be an outstanding source of income.” Although many of the survey questions pertain to hair care products, the survey reports that 49% of the Glamour respondents know that nail care products are offered at their salons. Eleven percent of them have used or purchased nail care products in the past six months, and an additional 10% plan to purchase them in the next six months.
Perhaps the most encouraging news lei come from the survey is that consumer attitudes toward salon professionals have become’ increasingly positive. Clients trust their stylists and perceive them as reliable professionals.
When asked about preferences regarding full-service or specialty salons, only 21% of the national sample say they prefer a full-service salon — where they can get every beauty service — although 36% of Glamour readers prefer full-service salons. (The responses for Glamour readers were higher in most categories, due possibly to their greater fashion awareness.)
Understanding your customers is as critical to the success of your business as your technical skills, and here at NAILS we have several article’s planned for the coming year that focus on the client’s perspective. We will explore why clients patronize the salons they do and why they never venture’ inside others. We will show you the skills you need to learn and refine in order to obtain and retain clients.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
