As I See It: A Few Trends to Watch
Look out for some exciting changes in the next few months.
Cyndy Drummey
Publisher
As I See It: Getting Back to Basics
Learning something new is what "back to basics" means to me.
Survey Shows Salon Customers Satisfied with Nail Salons
First-ever survey of nail salon patrons shows that clients are not too worried about sanitation, are less loyal to individual nail technicians, and favor convenience above most other salon features. Among our other key findings is they start getting their nails done at a young age (almost half say they started manicures before they reached age 25). That's good to know for those of you cultivating teens and college students now.
As I See It: Your Clients Tell Us Everything
A client survey, conducted in conjunction with Allure Magazine, has some good news for professional salons.
A Work in Progress: Keeping Your Business Fresh
We're always trying to improve ... to make YOUR life and work easier.
File Maker Passes Away
Mikey had a distinctive voice and when it was him on the phone you didn’t need to ask who it was.
The Great Pretenders: Products That Look Professional, But Aren't
What was once a small area in drugstores dedicated to press-on tips with fast-dry nail glue and gaudy nail polishes is now an ever-expanding supermarket of nail care.
Would You Take Beauty Advice from This Person?
I saw a salon owner walking around the show with a banana clip in her wet hair and sweatpants on. She was barely dressed appropriate to pick up the newspaper, let alone roam the aisles of an industry conference.
Feeling Good? Time to Shift Gears!
Just back from a big beauty industry conference and I’m renewed and excited in that way you get when you’ve been to a show.
Don’t Be Sidelined by Carpal Tunnel
Our bodies weren’t designed to sit in a chair filing someone’s nails back and forth all day. But there are things we can do to prevent this potentially career-ending condition.
What’s Frustrating Christine Turner?
Recently crowned Nail Technician of the Year should be dancing a jig, but she's frustrated by the industry and she explains why.
What Does Pampering Mean to You?
Some time ago I put the word “ pampering” on the list of banned words in NAILS Magazine.
Look in the Mirror To Find Our Industry Superstars
I think superstars are people like Shari Finger, who has been running a nails-only salon for 17 years and has probably trained a few hundred nail technicians during that same amount of time.
You Do the Math
Depending on whom you ask, there are either somewhere around 350,000 nail techs in the United States or 31,000 or 160,450. Which is correct? It depends on who you ask.
As I See It: Celebrate Regional Differences
Early Holiday Thank You Notes
Hannah runs the show. Although my name tops the masthead there isn’t anyone who doesn’t realize that it’s Hannah in charge.
Marketers Say Selling Nail Products Is As Hard As Buying
Frustrations with nail product distribution have led to manufacturers to refocus on the "little guy."