
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Depending on whom you ask, there are either somewhere around 350,000 nail techs in the United States or 31,000 or 160,450. Which is correct? It depends on who you ask.


Depending on whom you ask, there are either somewhere around 350,000 nail techs in the United States (if you ask NAILS Magazine), or 31,000 nail techs (if you ask the U.S. Bureau of Labor Statistics), or 160,450 if you refer to a study done by the NACCAS school association and published in The Green Book 2004. That’s quite a range, indeed. To make matters more confusing, if you counted all licensees who were allowed to do nail care (which is all cosmetologists in most states), you’d have a number that was several times higher than any of these figures. If you asked a state board how many nail techs they had licensed you’re likely to get a different number every time as well. You’re probably wondering who’s right. So why is this range so great?
We know from our research at NAILS — both formal and informal — that not all licensees practice. Some nail techs receive a license and never actually work in the field. In fact, we count on that fact when we develop our market projections about the size of the nail industry. So the real number could be considerably less than any of those estimates.
The U.S. government’s Bureau of Labor Statistics, which keeps track of jobs and all sorts of job-related information, has determined that there is great demand for new nail techs and that the nail industry is a hot growth area. However, they base their figures on the number of actual employees working in salons, not independent contractors or booth renters (who are considered business owners or self-employed). They also determine their figures based on unemployment insurance taxes paid. (Don’t get me started on whether that makes sense as a way of counting anyone in the salon industry, let alone nail technicians.)
Anyone in the know about the nail industry believes those figures are a gross underestimate.
The industry is transient and even when you have a reliable method of projecting the number of professionals, it is a fluid, ever-changing figure. The NACCAS study found that almost a quarter of salon professionals left one salon for another, surely another reason it’s hard to keep track of you all.
Regardless of whom you ask or when you ask, almost all sources say there are not enough nail techs and the demand for them is high and currently unfulfilled. What it adds up to is an industry still vibrant, growing, and evolving. What an opportunity for us all.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.