On the Road in Omaha, NE
Cyndy Drummey
Publisher
As I See It: Provide Pampering AND Service, Not a Guilty Pleasure
As salons approach their busiest season of the year—traditionally the high season for gift certificate sales as well—it’s not a bad idea to think about how to make the most out of gift certificate sales and hot to turn those potentially one-time clients into long-term clients.
As I See It: The Great National Wash-Up!
I’m suggesting that as an informal movement to prepare ourselves for whatever new or old clients come through our doors, we designate October National Wash Your Hands Month!
As I See It, Take A Lunch!
As I See It: Retailing Redux
Editor's note: If You Retrain New Hires, Consider Hiring Apprentices
Should more states allow apprenticeships as a viable educational option for aspiring nail technicians?
On the Road in Garden City, MI
Pedicures Can Give You a Foot Up
The business opportunity of pedicures is that they are a spa-type service, even if you’re not a spa.
Then & Now
This month, in our look back at images of ourselves and our industry, we focus on advertisements. Although many of these ads look quaint now next to the more recent ads, most of them were still high impact at the time and the best of the bunch.
As I See It: Do Your Own Thing and Do It Well.
Salon of the Year 101: A Lesson From the Best
Imagine a chance to peek inside the salon operations of the top salon owners and nail technicians in the country. That’s what judging the Salon of the Year Awards is like.
On the Road: Detroit, MI
It’s the Best Time to Be in the Beauty Biz
Take advantage of these stressful times and cultivate your salon as the one place where technology does not invade, where being the fasters doesn’t necessarily mean being the best, and where clients can take a quick breather before getting back into the rat race.
On the Road: Styl Institute in Scottsdale, AZ
On a recent visit to Scottsdale, NAILS advertising sales rep Michelle Mullen and I treated ourselves to a full set of pink and whites and a spa-type pedicure
The NAILS Team: Cool & Y2K Compliant
We’re going to be here for you next month, next year, next century, and into the next millennium, just like we are today.
As I See It: Reach Out and Touch Someone
Leave it to the first female president of the BBSI to get to the real heart of our industry and put forth a call to action that was simply about being a little nicer to people and putting the human touch back into our business dealings.
As I See It: Distributors and Manufacturers: Don’t Abandon Nail Techs
When big distributors become even bigger, nail products often become less important in the distributors’ overall strategy.