Thinking Beyond the License
A nail technician who went from working in his family-owned salon to styling nails for celebrities, Adam Tran shares his 10 tips for becoming a successful beauty professional.
Show Us Your...Clever Nail Art Display
You’ve got the chops as a nail artist, now it’s time to show off that talent. Check out these clever ways to showcase what you do best.
Photograph, Post, Repeat
More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.
Step-and-Repeat-Style Backgrounds for Nail Art
Check out this gallery of step-and-repeat-style photos for your nail art. It's a chic and simple way to brand your salon and show off your work at the same time!
Go Old School: Distribute Business Cards
While the value of using social media to gain clients is a steady drumbeat these days, don’t discount the power of handing out business cards to your favorite customers.
Prom Promotion
Prom is expensive. That’s why Khai Nguyen, owner of Koi Nails in Ellicott City, Md., has had such success with the salon’s $30 prom package.
Fan Brush Nail Art by Wet Paint Nails
Here's a tutorial from Wet Paint Nails on how to create colorful nail art with a fan brush technique.
Making the Most of Mother’s Day
Mother’s Day is just a flip of the calendar away, and what mom couldn’t use a little TLC for her special day? We contacted a few spas to see how they plan to pamper moms.
Be Your Own Number-One Fan
“Have you ever noticed that women tend to downplay their accomplishments, while men routinely highlight their achievements and use them to advance?” asks Vickie Milazzo, author of Wicked Success Is Inside Every Woman.
A Truly Personalized Pedi
“We want to anticipate our clients’ needs and really cater to their likes and dislikes. No matter how many times they come in they can have a different pedicure combination,” says Shane Bird, director of spa operations for Skaná Spa.
Once Was Enough: Things Nail Techs Say They Will Never Try Again
We all make mistakes. These salon owners shared things they tried once and will never try again. Consider these cautionary tales before making your next business decision.
by Beth Livesay
Footlogix’s “Pamper Mom…Pamper Me!” Promotion
To continue the Mother’s Day spirit, Footlogix is running a special promotion for NAILS Magazine readers from April 1 through June 30, 2014.
Crowdsourcing: Specialties vs. a Wide-Ranging Menu
This month we asked nail techs: Is it best to offer a wide-ranging salon menu or to hone in on a specialty or two?
An iPhone App for Manicure Lovers
For your clients who are nail nuts, Mani Diaries is a free iPhone application that allows them to track, manage, and share pictures and details about their manicures and pedicures.
The New Facebook Hashtag
This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.
by Tracy Rubert
SalonBooker’s “Promote” Automates Customer Loyalty
SalonBooker, a provider of web-based salon management software, recently launched Promote. With Promote, salons automatically book more appointments from existing clients by offering them smart discounts based on the customer’s last visit.
Salon Iris Partners with TheSalonGuy
Salon Iris, a salon software manufacturer, has teamed up with Stephan Marinaro, TheSalonGuy, as part of its ongoing effort to provide Salon Iris users with advice and insights from industry leaders.