Troubleshooter: How to Properly Pick Up Gel
In this video from the NAILS Troubleshooter series, Light Elegance educator Loni Preato shows how to properly use a brush to pick up gel.
Everything You Need to Know About SEO
The Internet is the source for a lot of fun (Pinterest, Facebook, eBay, Etsy, Buzzfeed, etc.) but if you are a salon owner with a website, it can be a scary place too. Sure, clients can find you by Googling (which accounts for sending 91% of traffic to a particular site according to Moz.com), but they can also find your competitors or DIY tutorials as well. You’ve spent the time and resources on running a salon and building a website, so here’s how to make sure your business gets found and not lost in the shuffle.
by Beth Livesay
How to Gain Media Coverage Within the Industry
A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.
Cool Custom Nail Files
Customnailfiles.com is a new online service that lets salon owners and nail techs create full-color, salon-quality, promotional custom nail files in a matter of minutes.
Walk-ins or No Walk-ins?
Do you give walk-ins the red light, yellow light, or green-light-go? Consider which of these salon policies will help you increase client traffic.
by Tracy Rubert
How to Offer Your Clients the Ultimate Pedicure
Offering customized pedicures is a great way to gain and retain loyal clients. NAILS takes you through the process, providing you with suggestions for beverages, amenities, add-ons, and more for four fabulous pedicures.
by Tracy Rubert
Zooming in on YouTube
Take a closer look at how nail techs and salons can use online video content for business growth.
It’s the Little Things That Count: Make Your Client Feel Special
It’s crucial to make each and every client who walks in your door feel special. There are little things you can do that make a big difference and ultimately keep your clients coming back for more.
by Beth Livesay
L.A. Nail Salon Franchise Expands Nationwide
Bellacures plans to further expand its footprint nationwide by opening 20 new franchises through a targeted expansion strategy in Northern California as well as Arizona, Colorado, Florida, Illinois, New Mexico, and Texas.
Ask a Hairstylist for Help
Just starting out? “Get hairstylists in your area to wear your nails or at least refer their clients to you,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis., and the newly opened Next Step Nails Training.
by Judy Lessin
Double Teamed
“There are always two technicians working on a client at one time, even if they are just getting a manicure,” says Hiroko Fujikawa, owner of Mars The Salon.
by Judy Lessin
Services for Dear Old Dad
This Father’s Day, invite men into your salon with Foot Details and Man-icures they will love. These businesses prove that you can bring guys in on June 15 (and year round).
Spring/Summer 2014 New Releases
Action Bag Company released four new bags for spring/summer 2014 that can be used for anything from promotions to retail and customized with your salon’s logo for additional brand building.
What Is Search Engine Optimization
Don't know what search engine optimization is? This video is one of the many resources provided by Search Engine Land's "What Is SEO" page http://searchengineland.com/guide/wha... & the video was created with Common Craft, which has many other great, short explainer videos like this at http://www.commoncraft.com/
Crowdsourcing: Social Media
This month we asked nail techs: What social media platform has best worked for your business?
Show [Us] Your…Clever Nail Art Displays
You’ve got the chops as a nail artist, now it’s time to show off that talent. Check out these clever ways to showcase what you do best.
by Tracy Rubert
Crowdsourcing: All I Really Need to Know...I Learned in My First Month in the Real World.
We asked veteran nail techs to divulge their most important newbie lessons.
by Tracy Rubert