Spruce Up Your Storefront
Marketing and brand consultant Shawn Graham shares his advice for improving your storefront appeal.
The Art of Barter: A Mural for a Mani
Nail tech Bryan Nguyen Thien Vu demonstrated a bit of ingenuity when he commissioned a group of art students to paint a mural on the ceiling of his salon.
Tough-as-Nails Roller Derby Nail Techs
Nail techs by day, derby divas by night, these rough and tumble women know the meaning of “work hard, play hard.”
by Tracy Rubert
Best Social Marketing Tips
We asked, you answered. What’s your best social media marketing tip?
Crowdsourcing: Do You Use an E-File?
This month we asked nail techs: Do you use an e-file?
by Tracy Rubert
Spilo Brands Get a New Look
Professional beauty products distributor Spilo Worldwide has rebranded five of its signature lines — including Flowery and ToolWorx.
ICMAD Honors Orly, Kallista
Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category.
E-Newsletters: Design, Send, and Share
If you have fewer than 2,000 subscribers to your salon e-newsletter mailing list, you can send up to 12,000 e-mails per month for free using MailChimp.
Senior Specials
Salon owner Shari Finger designed a simple menu just for her older clientele.
The Rendezvous Appointment Book
The Rendezvous Appointment Book for the iPad presents a simpler way to create and manage appointments. The app is intentionally a very uncluttered and limited featured utility. It’s sole purpose is to replace the paper appointment book for specific business segments for virtually anyone who provides services to many clients a day, including nail techs.
Taking Time Off
How do you arrange your schedule and handle clients when you want to take a few weeks off?
by Tracy Rubert
Targeted Gift Certificates Aid in Cross-Marketing
Cross-marketing is your most effective marketing tool, if handled properly.
Teen Scene
Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.
by Tracy Rubert
Systems for Success
Improve your bottom line with Tech Success, a six-week program from Empowering You Consulting designed to empower you with five key business systems to be implemented into your everyday routine.
Brush IQ
The assortment of 12 brushes ensures there is a brush for every application.
To the Moon and Back: The Modern Day “Moonicure”
Sharon Trickett is not your average nail tech. This London-based mobile nail artist known as Minnie Moons makes her living off of a single nail style, and in so doing has built a successful niche business that even boasts a celebrity clientele.
by Beth Livesay
Is It Time to Tweak Your Service Menu
Your service menu is often a client’s first impression of your salon. Does yours give an accurate picture of who you are or is it time to tweak this powerful marketing tool?