A Perk for Military Members
Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.
by Judy Lessin
Gifting in Style: Gift Certificates
A round-up of gift certificates from seven stylish salons.
Stroke of Marketing Genius
Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.
by Sree Roy
Nails: The Guilt-Free Treat
“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”
Orly's New Look
Orly International introduces a new sophisticated look in all company facets, including an updated logo, packaging, in-store displays, and a newly designed website. The redesigned orlybeauty.com features video tutorials, how-to tips and insight on color and nail trends This video takes viewers behind the scenes of Orly's evolution.
Press Release Writing for the Non-PR Pro
If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!”
by Sree Roy
Run Your Business Like a Business
Salon owners who can master the art of entrepreneurship can stay profitable in any economy, according to the new book The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day by Veronica Woods.
On My Mind: Is It a Social Burden?
My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.
by Hannah Lee
Run a Contest, Get a Logo
An online marketplace for graphic design, 99designs uses “crowd-sourcing” to get your graphic design needs met, whether it’s a logo, website design, or branded T-shirt.
by Judy Lessin
Father’s Day Nail Services
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Bridal Ready
It’s the biggest day of your client’s life. It could also mean big business for you, as you prepare to do the nails of the bride, her party, and possibly even those of the groom. Helping your client nail her big day is a process that could begin months in advance. Learn what you have to do to prepare yourself and your bride for nails that will live on in photos happily ever after.
by Beth Livesay
5 Things You Should Ask Your Nail Biting Clients, and Why
Use the information you gather from your consultation with nail biters not only to decide what you should do in the salon to help them break the habit, but also to educate them on the things they should be doing at home to guarantee their success.
She Sells Gel Overlays
The fact that all her clients have their own nails is the direct result of a marketing decision Walters made a few years ago.
by Judy Lessin
Footlogix Reveals New Holographic Packaging
The new Footlogix packaging presents a more informative and highly efficacious look.
by Tim Crowley
Light Elegance Launches First Acrylic Line
The Light Elegance Acrylic line will feature the same quality that the company’s gels are known for.
by Tim Crowley
It’s a Hard Knock Life, For Brush: Picking and Caring for Nail Brushes
Here are some tips to help keep your brushes in the best possible condition.
by Tim Crowley
Cross Country Nail Road Trip: Nails Across America
Newly licensed nail tech Breanne Trammell (who graduated from TW Nail Technology Inc.) embarks on a cross-country road trip this summer, in which she'll take a canned ham trailer renovated as a mobile nail salon and do manicures all over the U.S. "This experiential project is about more than simply nail art. By transforming a 1968 Shasta Compact camper into a mobile salon, I aim to create an intimate platform to exchange ideas and conversation," Trammell says.