My True Love
Have you ever dreamed of leaving the industry to get a “real job”? Techs who have tried it share their stories of how they came to realize their first love is their true love. They also share the challenges they encountered when they returned after an absence.
Munchkins Welcome
Michelle Phoenix, owner of Wet Paint Nail Spa in Cambridge, Mass., sent out the following announcement to her clients: “While we all enjoy a little quality ‘me-time,’ sometimes our kids need to join us in our daily rounds. To alleviate the fear of interrupting the relaxation of your fellow spa-goers, we are introducing Mothers’ Hours. Wednesdays and Thursdays from 10 a.m. to 4 p.m., while open to anyone, are times that your munchkins are welcome to join you at your nail appointment.”
How to Sell Nail Art
I tell the client that I have something to show her, and that if she doesn’t like it, I can wipe it off.
I <3 My Nails Oval Sticker
This I <3 My Nails oval sticker from Kami Nails is a great way to promote your business.
Flip & Find Nail Art Rolodex
Lina Dinh of Ly-nah’s Nail Designz in Beloit, Wis., turned her rolodex into a mini nail design album, which has increased her nail art sales.
by Sree Roy
How to Throw Great Salon Parties
Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.
by Sree Roy
Five Things You Know But Are Ignoring
Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.
Beauty Marketing Expert Releases New Book
Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.
Smart Marketing Matters
With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.
Why I Use Professional Products: A Handout for Clients
As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.
Nail Care is a Smart Biz
Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.
Breast Cancer Awareness Products: The Month to Think Pink
October is Breast Cancer Awareness Month, a time of year when many companies introduce lines of pink and breast cancer awareness inspired products. Most of these companies even donate a portion of their profits to help fight breast cancer.
How Do You Rate?
Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking.
Salon Week Expanding From Boston to New York and New Jersey
More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients
Sponsors Lend Cachet to Grand Opening
Bellacures Nail Salons, a small Southern California-based chain, had more than a dozen companies lined up as sponsors for the grand opening of its Pasadena store in June — including OPI and SpaRitual.
Say What? Scripting Your Response
Let’s face it — the customer is not always right. But customers are always important, and we can make them feel much better by agreeing with them on the importance of the service qualities they identify and value
A Stand Out Salon
In ritzy Beverly Hills, it takes a lot for a salon to stand out above the competition. That’s why Chi Nail Bar & Organic Spa is so proud of its nomination for a Business Excellence Award in the category of most innovative practices by the Beverly Hills Chamber of Commerce.