Learn How to E-Organize
Can’t find your client’s phone number or that note you made about the product system you used on her last? Are you in a panic when tax time approaches and your records are nowhere at hand? If your organizational skills are lacking, here are three software programs designed to help.
Drawing the Line
There is definitely such a thing as being “too nice.” Don’t let yourself get trampled over by your clients, coworkers, or boss. Four industry consultants show you how to set healthy workplace boundaries in the salon.
by Sree Roy
How to Get the Guy(s) in 10 Ways
You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.
Get Him in the Door & Keep Him Coming Back for More
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
Does Your Salon Need New Man-Scaping?
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
PBA: VIP Treatment, Better Communication Is What Women Expect from Salons
The Professional Beauty Association (PBA) recently released an its first-ever Salon and Day Spa 2007 Consumer Trend Report.
Ask the Webmaster: Common Questions About Using the Internet
Who are all those people on my AIM Buddy List? How do I get my photos online? What’s that green stuff on my client’s nails? Find out what questions BeautyTech.com webmaster Debbie Doerrlamm hears most often and how she responds.
Home Nail Care Declines as Salon Attendance Is Up
The nails industry is one business segment that is not seeing a shift toward “DIY” (doing it yourself) to save money. Instead, sales for store-bought polishes and removers have declined and the purchase of professional nail salon services has gone up.
What Women Want (and are buying)
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
7 Rules for Building Client Relationship
Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.
Greeting Card Service Keeps the Personal Touch Alive
Building Your Winter Pedicure Business: 5 Case Studies
Between the winter blues and covered shoes, you may think pedicures are reserved for the lazy, hazy, crazy days of summer. But, we’ll show you five salons that still sizzle even when it’s freezing.
Rev Up Interest in Holiday Nail Art
A picture is worth a thousand words so display nail art photographs at your station.
My Biggest Challenge Is…
A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.
How to Earn an Extra $10,000 Without Working Overtime
Sell one more bottle of polish each day. If you sell one $10 bottle of polish you should make $5 net profit on it, adding up to an extra $1,800 a year.
by Hannah Lee
How to Create a Buzz About Your Salon
Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.
How to Get the Most Out of Your Distributor
Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.