Monique Ware, the creative force behind these vibrant holiday nail art designs, says red never fails to get  clients feeling festive. “But this season keep the red shade a little darker to reflect the dark hues that designers used on the runways,” says Ware, a nail tech at Chicago’s Siren Salon. Here are her tips for heating up demand:

• Less is more. Put art only on one nail instead of all of them.

• A picture is worth a thousand words. Display nail art photographs at your station (similar to fashion lookbooks).

• Work with your salon owner to create special deals and promotions for nail art. Be sure to include nail art as an option on the salon menu and website.