Honey… I’ve Brought the Kids
When clients walk through the door with their children in tow, do you cringe with disappointment or welcome them with open arms? Depending on your salon’s policy on children and the mood of your business, they can be a blessing… or a nightmare.
The Ins & Outs Of Front Desk Etiquette
4 Assistant Programs: Four Salons Do It Their Way
Looking for a sure-fire formula to make an assistant program pay in your salon? Four salon owners prove it’s as simple as meeting everyone’s needs — yours, theirs, and the salon’s.
Oh, How Nic[h]e
In a time when many salon owners are looking to expand their offering, the Isle PediSpa in Houston, Texas, is making waves by offering natural manicures and pedicures almost exclusively. Offering specialty services, an original concept, and an appealing environment, Isle PediSpa is cashing in as Houston’s first foot spa.
9 Ways to Hook Holiday Clients
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Mama Said There'd be Days Like This
We’ve all had them and we’ll have more of them too, but we hold the power to turn a day that is spiraling out of control into a success. Before you let fists fly, take a breath and rise above.
They Take Wooden Nickels
An old fashioned wooden nickel keeps the referrals coming in.
Is Your Pay Structure The Problem?
How a salon chooses to pay its staff can make all the difference in employee retention, quality of service, profitability, and your ability to compete. After payroll, salon owners are often left only with their own tip money and revenue from services they've performed. Should you abandon the traditional commission structure for a pay system that rewards behaviors that are key to the salon's overall success?
Spa Spin: How To Amp Up Your Menu
You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.
Keeping the College Crowd Polished
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
Back to the Nail Basics
Natural nail care services are gaining a surge in popularity, thanks to creative nail technicians coming up with twists on the traditional manicure and pedicure basics you might have forgotten about - and to inspire you to update your menu with new - and fun - natural services.
First Impressions Seal the Deal
You have only one chance to make a great first impression on new clients.
Conjuring up Service Ideas
Every once in while it’s good to come up with a new service that’ll pique your clients’ interest.
9 Salon Investments That Really Pay Off
Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.
When Customers Complain
No one likes to hear complaints from clients, but they go hand in hand with working in a salon. Thankfully, there’s a way to deal with customer dissatisfaction that will keep both you and your client content.
Grab a Partner and Cross-Market Your Services
Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.
Effortlessly Fill your Book and Make Piles of Money Now!
Wouldn’t it be nice if such an opportunity existed? While conventional wisdom says the beauty industry is recession-proof, savvy nail techs are not content to wait for business to fall in their lap. It takes much effort, planning, and will to grow business during an economic downturn. Here we’ve asked proactive nail techs to share their secrets for filling their books and attracting new clients when everyone is in a financial pinch.