The Art of Self-Promotion
With the holiday season upon us, it may be hard to remember a time when your client roster didn’t look like Santa’s “Nice” list. But every so often business gets slow even for the best of you. Here nail techs and salon owners tell us how they hustle to rustle up new business.
The Good, The Bad, and The Nasty
What are clients saying about their salon visit after they leave? We took that question to several frequent nail salon clients to find out what’s on their minds and see what they really think about you, your salon, and your services.
Men, Take a Seat
As men make their way into salons and spas across the country, some are getting them with services, decor, and perks designed just for them. By streamlining services and doling perks like draft beer, shoe shines, pool tables, and piped-in sports programming, salons and spa are redefining the meaning of “pampering”.
In a Hurry?
While salon owner Melissa Hash originally planned to target teens, she quickly realized that there was demand for a moderately priced, fun, upbeat salon for everyone. Billing itself as an express salon and spa bar, Rush! In Gambrills, Md., is a hip full salon that appeals to the young and young at heart.
by Hannah Lee
Salon, Suite Salon
Faced with the prohibitive costs of starting a business mixed with a desire for independence, some nail techs are turning to salon suites. These so-called “beauty malls” offer upwardly mobile techs a stepping stone between employee and salon owner.
Clients Tell us What They Love About You
Do you ever look across the table and feel the urge to ask your clients, “Do you like me? Do you really, really like me?” Of course you do. And it’s only natural. We all need some positive feedback from time to time. So we conducted a little survey to find out what attracts clients to your salon and why they love you
TV or Not TV?
As TVs become the norm in more and more salons, we find out how owners and techs really feel about the transition to digital amenities.
OPI Revs Up and New Ad Campaign
OPI launches a new campaign designed to help you relax and feel great.
The Wedding Party
Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.
Nails Naturally
While in town for the Chicago Midwest Beauty Show I made a pit stop at Nails naturally, owned by LaShaun Brown-Glenn, who’s well know in the nail industry and is often seen in the pages of NAILS.
Spell It Out:Developing Your Salon Training Manual
Creating a salon training manual may be just what you need to reorganize your business and elevate your team to a new level of professionalism. Although creating and implementing a service manual takes time and energy, the end results are well worth the effort.
8 Ways to Welcome Back Walk-ins
Offering a warm greeting and a short wait are just some of the ways you can keep bringing walk-in clients back to your salon.
Doerrlamm Celebrates 10 Years in Cyberspace
And the rest, as they say, is history.
A Decade of Debbie
In July 1994, NAILS’ Internet correspondent Debbie Doerrlamm launched the nail industry in to the computer age by creating a message board for nail techs on America Online.
From Start-Up to Success [what I learned in my first two years]
Twinsburg, Ohio-based Natural Beauty Salon was established November 9, 2001. As we enter our third year of business, I celebrate, reflect, and never stop moving forward.
Who Owns the Client?
The question of who “owns” the client — the nail tech or the salon owner — is a tricky and emotional one, and in some cases, a legal question. Issues such as access to client records, who pays for advertising, and non-compete clauses only complicate matters further.
Win Clients with the Healthy Pedicure Approach
The general public has not been taught that techs treat entire foot, which can help deter and even cure many of their common ailments.