Salon Coach Offers Book-Building Basics
Coach advises nail tech that to serve her primary customers, she'll have to change her hours to accommodate them.
A Salon That's Clean and Calm
Roula’s Nail Spa offers one-of-a-kind manicure and pedicure services in an impeccably clean environment. Clients walk in feeling frazzled and walk out feeling inspired by the Zen-like atmosphere.
10 Ways to Woo Wedding Business
Every bride has her own vision of what her wedding look will be. Indulge her fantasies.
Your Personal Trainer
You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.
Attracting a College Crowd
College students are a new and interesting demographic for nail salons to target.
Smile When You Say That
Learn the basic building blocks of customer service to establish a lasting rapport and make clients feel like friends. Whether on the phone or in person, learn what to say and what to do to cast yourself and your business in a positive light.
Give Your Clients the Star Treatment
“As a salon owner and educator, my goal is to give nail technicians and business owners the tools they need to succeed,” says salon owner Erin Snyder Dixon.
Survey Shows Salon Customers Satisfied with Nail Salons
First-ever survey of nail salon patrons shows that clients are not too worried about sanitation, are less loyal to individual nail technicians, and favor convenience above most other salon features. Among our other key findings is they start getting their nails done at a young age (almost half say they started manicures before they reached age 25). That's good to know for those of you cultivating teens and college students now.
As I See It: Your Clients Tell Us Everything
A client survey, conducted in conjunction with Allure Magazine, has some good news for professional salons.
Changing Scenery
Whether it’s revamping your current location or conquering uncharted territory in a new salon, how well you prepare for the renovation could be the difference between high hopes or high stress. While the most exciting part may be seeing it all come together, the most important part is done before you ever lift a finger.
12 Things to Know About Exterior Salon Signage
Grab passers-by's attention with good graphics, a simple message, and a clear message.
A Work in Progress: Keeping Your Business Fresh
We're always trying to improve ... to make YOUR life and work easier.
10 Ways to Celebrate the Month of Love
Some great ideas for your swooning clients.
OPI Computes With Kids
What do you do when you’ve got 70 essays to read, all written by children in need of a computer? If you’re OPI president and CEO George Schaeffer, you’ll make sure every child gets one.
Ex-Execs Take to Salon Life
Call them corporate drop-outs or beauty drop-ins, we’d like to introduce you to four salon owners who abandoned the corporate fast track for the rewards of salon life and get their take on the industry.
Retail Tactics for Great Holiday Gifting
Shoppers seek special gifts that are just right for the recipient, but what they want most is to shop stores that are convenient and make their gift-shopping experience quick and painless.
The Five "W's" of Networking
It’s not always about what you know, but who you know. One significant relationship with someone in-the-know can lead to exciting opportunities in both your personal and professional lives. Conversely, who you know will no doubt lead to what you know.