Keep Them Coming Back for More
How One Nail Tech Keeps It Fresh After 24 Years with One Company
Cindy Stamper has worked for Premier Salons for most of her career ... and she's still learning new things every day.
Nothing Artificial: Natural Nails Only Salons
Ten years ago any nail tech would have called you crazy if you said you were opening a salon that offered only natural nail services. Today, successful natural nail salons are servicing a growing clientele, and most are doing it with very little marketing.
More Than Just Window Dressing
Enhancing your windows does not have to be an expensive or time-consuming ordeal. With a little imagination, you can really make your front window stand out. Use this monthly planner with plenty of practical tips to get you going.
10 Ways to Beef up Business in the Show Months
How about starting a membership program for loyal clients?
Big Clients, Small Changes: How to Seat Plus-Size Clients Comfortably
It doesn’t take a lot of effort to make your plus-size clients feel at home. All that’s required is a little awareness and sensitivity — and perhaps some minor modifications to your manicure and pedicure set-ups.
Salon-Finder Websites: Do Online Directories Attract New Clients?
Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.
Think Outside the Chair: Creative Marketing Ideas
Too often nail professionals get caught up doing the same thing day in and day out and lose sight of the incredible possibilities that exist to expand their services, businesses, and even their own professional growth, says Star Nail's Tony Cuccio.
Getting Down to Business
Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.
Keep 'Em Coming Back for More
Doing a stunning new set of nail enhancements on a first-time customer does not always guarantee a full book. Try these tips, from the fingertips up, to turn a new face into a committed standing client.
“It Just Popped Off” and Other Lame Client Excuses
What are the wildest excuses you've heard from your clients?
Winning Brands
Offering awesome services differentiates the good salons from the not so good ones, but when it comes to building client loyalty, it takes a little more than a great manicure or set of pink-and-whites to keep customers coming back. Branding your salon ranks right up there with having to-notch customer service skills and a detailed service menu.
This Little Piggy Went to a Pedi Party
Ever thought your salon would be the first stop of a bachelorette party, or that your services would be a hot commodity for an office party? Group appointments that have traditionally been reserved for bridal parties have exploded into a must-have indulgence for a myriad of celebrations.
Better Business Cards
Anyone can create a good business card, but with a little design knowledge and tips from design professionals, you’ll be able to turn those good cards into great cards.
Business Card Dos & Don'ts
Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great looking one that makes a bold statement.
Ten Ways to Make Over a Service
Because it's the "Makeover Issue" we're recommending that give your service menu the once-over and see what you can do to jazz it up.
From Mediocre to Maaah-Velous: How to Solve Your Pedi-Room Woes
If your pedicures are blissful for the client, but a bit of a logistical headache for you, you need to retool. Here are some common problems and creative solutions to your pedi-room quandaries.