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Business Card Dos & Don'ts
Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great looking one that makes a bold statement.
by NAILS Staff
July 1, 20052 min to read
So you’re thinking of updating your business card or creating a new one? Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great-looking one that makes a bold statement.
Do include the salon’s logo, icon, and image in every way possible.
Do include an area code, website, e-mail, and toll-free information. Make the phone number stand out. You can use a larger or different-colored typeface.
Don’t use a dark font on a dark color stock of paper. It just doesn’t read well. Use contrasting colors to make important information stand out.
Do ask your product manufacturers if they would give you permission to use their images. If you are an educator or master for a company, you may be able to get permission to use their logo or their photos on your business cards.
Don’t assume that it has to cost a fortune to make an attractive business card. Sometimes simple is best.
Remember that your business card positions your salon and you should have one you will be proud to hand out.
Do proof and re-proof carefully. If you find that your cards contain typos, toss them out, take the hit, and reprint new cards.
Don’t make the typeface too small or too fancy.
Remember, you want the client to be able to read the information on your card.
Do use upgraded paper. Sense of touch is important and says a lot about your image.
Do go to a professional printer and design firm if your budget allows. Get printing costs for various quantities.
You may be surprised that a large quantity costs a few dollars more than the smaller batch.
Do use creative techniques to make your card a standout. Make the corners round, use multiple colors, bleed the colors off the edge, etc.
Do include information about salon sanitation. A simple statement like “We follow state sanitation guidelines
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