Nails
MenuMENU
SearchSEARCH

Give Your Clients the Star Treatment

“As a salon owner and educator, my goal is to give nail technicians and business owners the tools they need to succeed,” says salon owner Erin Snyder Dixon.

by Staff
April 1, 2005
2 min to read


“As a salon owner and educator, my goal is to give nail technicians and business owners the tools they need to succeed,” says Erin Snyder Dixon, owner of Nail Care Services in Newport News, Va. Her 10-point list of customer service basics are designed to treat clients like the stars they are.

  1. Your mother was right. Be polite. Say please and thank you. And yes, smile.

  2. Deliver more than you promise. Value is a perception, not a price.

  3. Respect others’ time by being punctual. Every day is a job interview for tomorrow.

  4. Improve focus by creating a clean, uncluttered atmosphere to work, learn, and enjoy whatever it is you do. You and your clients will benefit.

  5. Learn to use body language to underscore what you are trying to say. Most communication is non-verbal.

  6. Listen to your clients with more than your ears. Ask open-ended questions for clarification if needed. If it doesn’t feel right, dig deeper for answers.

  7. Provide solutions to relevant problems.

  8. Find ways to let clients know they are special and appreciated. Use their name for starters. Know who they are.

  9. Always remember that it is less expensive to keep a client than to find a new one. Satisfied, loyal clients are the best advertising money can buy.

  10. The world DOES revolve around your client.

Ad Loading...

These tips are just for starters, says Dixon. “Act on one area of customer service and perfect it. Then, add another. The biggest part of business success in any arena is consistency of action.”

You can visit www.spasalonvision.com to learn more about Dixon.

Subscribe to Our Newsletter

More Business

A row of styling stations at JBW Jeffrey Ching Salon
Business|Articles|Mar 3, 2026

Precision, Passion, and the Business of Beauty

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.

Sponsored by Amex

Ad Loading...
Business|Articles|Nov 27, 2024

Prepare for Small Business Saturday® with American Express

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.

Sponsored by Amex

Ad Loading...
Business|Articles|Oct 22, 2024

Success at the Top: Thriving on Madison Ave.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.

Sponsored by Amex

Business|Articles|Sep 6, 2024

Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.

Sponsored by Vagaro

Business|Articles|Aug 6, 2024

5 Things I Won't Do as a Nail Tech

This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.

Ad Loading...