Nails Magazine Show Introduces The Decathlon
Competitors got the chance to compete in a new competition called the Decathlon.
Getting The Word Out By Balloon
Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.
Staying Cool When Your Client Isn’t
Have a feisty client on your hands? Try these time-tested techniques for smoothing out her rough edges.
If It’s Tuesday, It Must Be Toes-Day
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Nails Honors Advertisers at 10th Anniversary Celebration
Honorees included all "early adopters"
Salon Owners Succeed With Hard Work and a Big Dream
The owners of the largest salon in Sheboygan, Wisconsin, owe their success to specializing in a service they do well, keeping track of every dollar, and thinking service before money.
Salon School Shows Students the "Real World"
Flexible hours, a realistic curriculum, and a salon environment allow Jan Studesville to give employees and students what they really need – real-life training.
A Client's Nail Care Guide
You know how you want your clients to take care of their nails at home – send these guides home with them to make sure they know.
Editor's note: Who Are Your Competitors?
Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.
Doing the Shows
Going to a tradeshow can be exhilarating or exhausting, educational or a waste of time.
What’s Your Most Effective Spring Promotion?
From pushing pedicures to introducing new colors, nail technicians share their successful spring campaigns.
Seld-Esteem Builds Success
Gadabout’s Pam McNair has found that successful nail technicians balance ego and humility, and that they’ve learned to stand up for themselves.
Great Ideas for Designing Better Business Cards
Business cards offer more than just your phone number; they tell your clients who you are as much as where you are.
I’ll See You in Court! What to Do When a Client Sues
Protect yourself against a malpractice lawsuit by educating your clients about the risks, keeping accurate records, and using signed disclaimers.
Editor's Note: More Truth in Advertising Please
One of the primary missions of the Nail Manufacturers Council is “to establish guidelines that maintain high ethics in the advertising and promotion of products.” But besides applying peer pressure on companies that mislead consumers or misrepresent their products, there isn't much the council can do to ensure that the messages you're getting are honest and accurate.
Editor’s Note: Don’t Be Afraid to Share
I know a person in business has to guard secrets in order to stay competitive, but I’ve seen this problem in the extreme, where professionals would rather suffer in silence than ask for help from another nail technician.
The Man-Tailored SALON
With a little enterprise, you can get the most from today’s ignored men’s market and muscle in on Herculean profits.