Business Advice From The Pros
Ten seasoned salon professionals offer their best advice for making it in the nail industry today.
There’s No Biz Like Nail Biz
Movie stars get their polish put on one finger at a time, just like the rest of us.
Are Nail Salons Beauty Salons?
While some yellow pages publishers allow nail salons to advertise under the beauty salon classification, others restrict them to the nails-only section.
Buying On Impulse
Prominently exhibiting in-vogue items in attractive displays will have your clients buying retail items on impulse.
The Pricing Maze
Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.
Client-Centered Service Wins Every Time
These salon owners use a client feedback form to help them monitor the quality of their salon and its services.
The Menu is the Message
The salon brochure informs them of Michael’s Standard of Excellence program.
Let Your Customers Do the Giving
M.T. Fencl finds clever ways to market her salon during troubling economic times.
The Independent Contractor Game
Be sure your salon is in compliance with the IRS’s rules; salon owners who’ve incorrectly classified workers as independent contractors can be liable for back taxes, penalties, and fines.
Economical But Grand Grand Openings
The secret to a great grand opening is creating an enticing atmosphere, one that will pull people into the salon. The rest is establishing objectives, planning carefully, and attending to all the details.
11 Mistakes to Avoid When Starting Your Own Salon
We can all learn from the mistakes of others, so read these words to the wise from salon owners who have made their share of mistakes along the way.
OPI's Consumer Advertising Campaign Brings Customers Into Salons
From Symphonies to Rodeos: Advertising in Event Programs Brings in the Business
Katherian Harris, owner of Sherwood Hair Design in Odessa, Texas, finds it lucrative to advertise her salon in event programs.
Economical but Grand Grand Openings
A grand opening doesn't mean starting out with a deficit. Here,we go over how to make your opening successful and budget-friendly.
Book Standing Appointments to Guarantee Steady Business
Maintaining a master standing appointment schedule will help eliminate scheduling errors and go a long way toward retaining a happy, committed clientele.
Editor's Note: Take a Risk and Raise Prices
Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.
Las Vegas: Land of the Large Salons
Owners of the largest salons in Las Vegas say the right location, the right people, and a desirable atmosphere helped them achieve their size, but after that it was just plain hard work.