Keeping Clients Long-Term
Clients who stay with you for years become not just a steady source of income and referrals, but they can also become good friends.
How Do You Handle Walk-Ins?
This month's reader to reader offers suggestions including taking turns on walk-ins.
Take Note of Your Clients' History
This short consultation demonstrates your confidence and professionalism and shows your client you care about her.
How I Kept The Client
A client in the salon is worth 10 who are reading your ad.
Opportunity Only Rings Twice
A client’s first telephone experience with your salon should include a quick response and a cheery hello.
What's In A Name?
Choose a name for your salon that will stick in client’ minds, create a professional image, and attract the type of clientele you want to attract.
Graphics Contest Entries Win for Simplicity and Clarity
Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.
Perks That Keep Clients Coming Back for More
New Clients Come Gift-Wrapped
Five salons with phenomenal gift certificate sales tell how to boost your salon’s gift certificate sales by creating enticing packages of services that clients will want to give, as well as receive, as gifts.
Winning Ways to Win New Clients
Rewarding current clients, befriending hairstylists, and joining the chamber of commerce are just a few ways to bring new clients into the salon.
Nail Artist Profits from Portraits of the Rich and Famous
Nail artist June Moffo finds a clever way to make a name for herself.
It's Only Natural
By supplementing the natural manicure with nail and cuticle care, massage, aromatic oils and lotions, and good old-fashioned client service, salons are attracting a loyal clientele.
Tattooing and Body Piercing: Self-mutilation or Self-Adornment?
Piercing and tattooing are all the rage with the hip members of Generation X and the practices are gaining wider acceptance with the suit-and-tie set. Should salon owners get in on the act?
Got a Layover? Get a Manicure!
Virgin Atlantic Airways’ Body and Soul, a salon in London’s Heathrow Airport, may be a trendsetter that will inspire other airlines.
Clients' Votes Count in In-Salon Nail Art Competition
Holiday Decorations Stay Put Through the New Year And Beyond
Editor's note: Ignore Discount Salons and Do What You Do Best
Nail technicians and salon owners must stop fretting over the low price salons and either appeal to the bargain hunters or ignore them.