Natural – Born Retailer
Who Turned Out the Lights? Handling a Blackout in the Salon
Spa Services: Homeward Bound?
Thinking about converting your salon to a spa? Read this first: You may decide it makes more sense to convert your clients’ homes.
The Licensing Prosecution Process
What happens when a nail technician or salon is reported to a state board or other regulating agency? Here’s a simplified rundown on what happens – beginning with the initial complaint and ending, in some case, with an arrest.
On the Couch: Your [Personal] Business Challenges Answered
This month our industry consultant helps owners who are dealing with a tech whose clients want diagnoses and a chronically late client.
The 7 Habits of Highly Successful Nail Technicians
Taking a cue from Steven Covey, author of “The 7 Habits of Highly Effective people”, the NAILS editorial team identified seven characteristics, or habits, of the highly successful nail technicians we’ve met over the past 18 years.
Reader to Reader
Nail techs respond: What do you know now that you wish you had when you started as a nail tech?
Retail Done Right
Specialty retailers such as Bath & Body Works have mastered the art of turning browsers into buyers. Emulate their merchandising, marketing, and sales strategies and watch your retail sales surge.
Earn Client’s Trust, Earn Client’s Dollars
By advising clients on WHY products will help maintain their nails, you may find that "sales" isn't so hard after all.
Nail Department Bosses Benefit Techs and Owners Alike
Naming a manager to tend to the day-to-day needs of your nail staff and clients and to cultivate the department’s growth can transform a department that’s underdeveloped or overlooked to a thriving salon profit center.
Problem + Solution = Retail Success
To salon owner Jan Oates, they’re just as important as the salon service.
The Birth of a Salesman: Retail Commissions
“I’m not a salesperson!” How many times have you heard nail techs use that one? Change that thinking with a fair commission structure, a big-picture view of the benefits for them and for you, and incentive programs that make it worth their while.
The Nail Olympics Defies the Trends, Sets Its Own
New competition opportunity has global vision.
Stocking Up: Understanding Ordering and Inventory for Retailing
The back-end systems of selling retail – ordering your first batch of products and maintaining inventory levels – are often brushed over in articles about retailing. But in this article – the second of a two-part series about breaking into retail – we go in depth on what you need to know to run your new retail business behind the scenes.
Follow the Leader - How to Be a Mentor, or Find One
When it comes to our careers, we could all use a wise and trusted counselor. Whether you’re a new nail tech just coming out of school or have been in the industry awhile and are looking for some direction, one of the best ideas is to find a mentor who will show you the way.
A Nail Technician By Any Other Name...
Breaking into Retail
Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.