How Do I Love Thee?
"We do throw some awesome parties with lots of food, drinks, door prizes, gifts, and discounts,” says Samantha Hanby, owner of Polished Nail Salon in Yukon, Okla., who held a Customer Appreciation Day for clients last September and plans to make it an annual event.
by Judy Lessin
In-“spa”-rational Reading
At New York City-based spa chain Bliss, they believe reading makes you a brighter and happier person. That’s why the spa is partnering with a series of authors as part of its new Paging Happiness book club.
by Judy Lessin
Foot-shaped Chocolates
Did the word “awww” just come out of your mouth when you saw this adorable petite foot-shaped chocolate?
What Nails to Wear When
Celebrity manicurist and blogger at www.lanailcoach.com Melissa Bozant shares what nail style a nail tech should be sporting for which occasion.
by Sree Roy
How to Make an Extra $10 While Your Client's Nails Are Drying
If you’re looking for a quick upsell that complements the existing services in your salon without cannibalizing them, then try G The Body Art Professional’s temporary glitter tattoos.
by Sree Roy
How Far Will Clients Travel For You?
For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.
You Have Our Word
In 2000, when news broke about the potential dangers of whirlpool spas, many salon owners were horrified to hear of the sanitation shortcuts happening within the industry. Today, conscientious techs find creative ways to let every client know of their pledge to provide safe services — every time.
Retail Boutique: Private Label Retail
Whether to use in your treatments or sell on the shelves of your retail section, private-label products are a sure way to impress customers. Peruse our collection and find something you’d be proud to put your name on.
Let Your Salon Be the Place to Be
Nail techs must think outside of the box to do business in 2013 and beyond. One way we’ve done this is by opening up the salon to hold different events.
Upselling: Not an Option but a Must
As a nail professional, my goal is to get the guest to come back — over and over again. How do I do that, you ask? My strategy is simple: service, experience, and education.
Can You Pass the PHAB Test?
PHAB stands for Performance in Hair and Beauty — and it’s the first performance-based service standard aimed at dramatically improving the client’s experience with stylists, beauticians, and nail technicians.
Where the Wellness Industry Networks
Wellx is the latest online hub for spa professionals to connect with other wellness experts and their clients.
Conversation Starters
“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.
by Judy Lessin
Join the Buff&Go Team
Buff&Go is expanding and it’s looking for extraordinarily talented beauty professionals to join its team.
Manage Appointments With SetMore
SetMore Appointments is an easy-to-use web-based appointment-setting system that was designed with beauty professionals in mind.
by Judy Lessin
By Design: The House of Rush, London
The House of Rush's glamorous design includes a custom wallcovering of newspaper clippings and reviews of this full-service salon.
by Sree Roy
Websites Worth Watching: Sweet Nail
Sweet Nail’s video testimonials make stars of the salon’s clients while they sell the services in a low-key yet professional way.