Feet Stand Alone
Foot massage can make a great addition to spa pedicures, but how does it fare as a stand-alone service?
by Tim Crowley
Bring a Polish, Take a Polish
The polish exchange at Hey, Nice Nails! in Long Beach, Calif., is just what is sounds like — clients are free to drop off a polish they no longer care for and pick up one that sparks their fancy.
by Judy Lessin
Create Your Own App for Free
Appsbar — a leading “create your own app” platform — is now available for free for salon owners to create their own apps even if they have no technical experience.
Conversation Starter
Artistic Nail Design has housed its latest Artistic Colour Gloss soak-off gel-polish collection in a manicure table display so as to spark conversation.
Homing in on Hair Removal
Summer’s almost here. Are you ready for the influx of clients who will want to be waxed, tweezed, and threaded of unsightly hair in time for their beach vacations? NAILS provides the information you need to consider supplementing your menu with this easy add-on service — for this summer’s clients and beyond.
by Sree Roy
Brushipedia
There are many different types of brushes used in the nail business. Some of the most common types are listed here. You can read more about these terms and reference other topics by visiting our Encyclopedia.
by Beth Livesay
Loyalty Pays Off
Be on the lookout for The Event Loyalty Card to be given away at all major 2013 trade shows and placed into online orders by participating nail companies.
Cater to Media VIPs
“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.
The Writing on the Wall: Facebook Marketing
“Your Facebook wall is a conversation with your clients and should be engaging,” says Phil Evans of Salon Guru.
Book: As the Chair Turns: Tips & Snips for a Promising Future
This book discusses the soft skills beauty professionals need for success.
Instagram-ification
A smartphone and tablet app known for sharing pretty pictures, Instagram could be just the tool you need for furthering your business’s reach.
by Beth Livesay
Salons Without a Storefront
Ever dream of leaving the four walls of your salon behind to forge your own path? Mobile businesses and home-based salons offer alternative career opportunities — and challenges.
The Theme’s the Thing: MWnails
At MWnails, a London-based nail bar with two locations, the clients are passengers, the techs are the cabin crew, and the salon’s interior is called the flight deck.
by Judy Lessin
Clever Nail Art Displays
If you’ve got the nail art talent, flaunt it. These displays get clients talking — and purchasing — nail designs.
Marketing Magic
For busy salon owners who can’t quite find the time to put together marketing materials each month, Lisa Marie Arnold, Inc. and Social Media Proxy have partnered to bring you Ready, Set, Go Campaigns.
How to Make a Shadowbox to Display Your Nail Art
This display will make your nail art look like art fit for a museum.
30 Timeless Tips for Thriving in the Nail Industry
NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.