Out of Mouths of Clients
Sometimes the things clients say are music to your ears; other times they can make you cringe. We asked nail techs to tell us their favorite, and least favorite, things to hear from clients.
On My Mind: Can I Google You?
Today, more than ever, your clients use the Internet as extensions of their everyday lives.
by Hannah Lee
In-Salon Events Build Clientele, Up Income
In this economy, nail techs have to find creative ways to do direct marketing.
by Judy Lessin
At ISSE 2010, Manufacturers Answer: How is 2010 looking so far?
From Jan. 30 through Feb. 1, beauty manufacturers showed their latest wares and chatted with their clients about the industry. In light of the economic recession, NAILS asked: How is 2010 looking so far? Have you made any changes to the way you do business?
Young Nails - Ethics
Young Nails - Ethics
Soft Skills Demo
Milady’s Softskills: Interpersonal Skills for the Beauty Industry is the must-have employee orientation tool! Learn how to improve communication and customer service skills. Running time is approx. 180 mins. www.milady.cengage.com
Typical Networking Day From Beauty Tech
See what a typical Networking day entails.. lots of hands on, one-on-one, products demos, speaking to some of the top educators in the industry, up close and personal.. get to know other local techs and discuss business ideas with them.
Playing Defense with Disease
Nail techs play an important role in protecting clients. The three Cs — cuticles, colors, and contours — can be early indicators of larger health problems.
If You Don’t Have an Enticing Service Brochure, You’ll Hate Yourself Later
In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.
Groupon: Quick Sales, New Clients
Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.
For Members Only
From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.
On the Road: Color Me Green, Manhattan Beach, Calif.
It’s sometimes instructive to take a look at the nail salon industry from the other side of the chair: the client’s side. That’s why it can be especially insightful to chat with a select breed of nail salon owner: the client-turned-salon entrepreneur.
by Sree Roy
Just My Opinion: It's All in the Cards
As with all things in life, you only get one chance to make a good first impression. The same applies to your business cards.
How to Meet and Greet
Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.
The Pricing Problem
Part art, part science, pricing your services is one of the most important and delicate tasks you’ll undertake in the salon. And no two salon owners approach it quite the same. We asked readers: How do you decide how much to charge for a particular service?
A Stickered Mani
Glamour columnist Andre Pomerantz Lustig encourages readers to try an "artsy mani" by putting mini kids' stickers on nails.
Masterpiece Brushes
Kinetics’ Masterpiece Brushes are hand made from the highest-quality pure Kolinsky.