17 Ways to Knock the Socks Off Your Winter Pedicure Clients [Literally]
Salon owners from some of the coldest parts of the U.S. and Canada offer their advice on how to coax those feet back out to enjoy satisfying winter pedicures.
Education Leads to Retail Sales
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
On the Road: Sugarcoat, Atlanta, Ga.
Sugarcoat: A Nail and Beauty Bar in Atlanta’s Buckhead neighborhood stands out amongst the other boutique, upscale, and discount salons in the city because it’s developed a unique brand that’s reinforced through every aspect of its business.
by Sree Roy
On My Mind: Are You Focused?
by Hannah Lee
Consumers Get an Introduction to Essie
Who knew that Essie herself creates all the names, as well as the colors?
Reach Out to Your Instructors
Salon success handbook advises it is important to develop a working relationship with trainers in the industry.
The Coaching Chronicles: Installment #2, Add-on Services and Referrals
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
Is Your Business Drying Up?
With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?
Let’s Do Lunch
The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.
Caring for the Elderly
Clients ages 8 to 80 enjoy salon services, but how techs handle an 8-year-old client will be different from how they handle her senior counterpart. Techs can develop a reputation for being the go-to girl among this expanding demographic by understanding the needs of an older client — and taking the time to meet those needs.
Let Your True Colors Come Shining Through
Want a fresh new take on color choices for your nail clients? With colored acrylics, your only limit is your imagination.
Group Mailings Make Sense
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
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Sparking Silver Sandals Sure to Seduce Summer Clients
Dillard's ad for silver flip-flops shows gorgeous silver nails on a perfect pedicure.
Imagination Art Brush
Young Nails’ Imagination Art Brush is specifically designed to help you shape and style the texture of colored powders.
Mystery Shopper Checklist:
You can’t fix it if you don’t know it’s broken. Make the most out of a mystery shopper program by gathering the most relevant information about your salon and be on your way to creating stellar customer service.
On the Road: Metro for Men, Irvine, Calif.
Tim Crowley visits a California salon designed just for men.
by Tim Crowley