Oval Gel Brush
Star Nail’s New Oval Gel Brush is great for applying all types of UV gel products to your nails. Helps to create great smile lines with ease and is fantastic for sculpturing.
Salon Swap
Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…
by Tim Crowley
The Wisdom to Know the Difference
Late clients, bad bosses, staffing woes — nail techs often face situations that are out of our control. Sometimes we are able to gain control; other times we need to resign ourselves to our limitations and learn from the experience. Balance comes from knowing the difference.
Making Money with Colored Acrylics
Colored acrylic nails are a beautiful and eye-catching addition to the more standard pink-and-whites on your service menu. Increase your clientele and expand your creativity with all the colored acrylic possibilities.
Educate Yourself and Then Educate Your Clients
As an overachiever in the realm of education, I wonder how many techs feel the same way I do.
At Your Service: It's in the Way You Display It
Presentation is key to any salon service, and it starts the instant your client sits down. Small details in how you display your products show clients they are getting a more complete service, and you may be able to increase your prices as a result. Here are some clever ways salons are displaying their service products to their guests
by Tim Crowley
A Taste of Southern Hospitality — in Seattle
In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.
Point of View: Do you think it’s beneficial to target niche clientele?
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
Changing the Industry, One Customer at a Time
If only customers knew what to look for, it would bring up the quality of nail care across the country.
There’s No Place Like Home
Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.
Customer Service Begins With Client Consultations
Take full advantage of the first step in building a professional business relationship. Consultations create a rapport with clients and help you select the most appropriate services and treatments for each individual.
Tech’s Book Shares Client-Building Secrets
Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.
Be the “Best of” Your Town
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
10 Ideas For Handling Rapid Expansion
This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.
Twenty-Five Bright Ideas
Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.
by Sree Roy
Is it Wise to Share Ideas with Other Salons?
We asked a salon owner, an employee, and a both renter this very question, and receive three different responses.
Can One Of These Emerging Salon Chains Become the “Starbucks of Nails”?
Many have tried — and many have failed — to do for nail salons what Starbucks did for coffee shops. Our report shows that it’ll take innovative hiring, a simple and consistent sanitation program, and a major consumer PR campaign in order for a salon chain to become the name that clients most trust.
by Sree Roy