Day Spa Or Discount Salon? There's Lots Of Room In Between
Are Artificial Nails Safe?
NAILS offers common questions and answers that you can share directly with your clients.
Sharing Is Succeeding
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
Message Works Wonders for Clients and Business
Offer clients a full-body feel-good service with message therapy and see their spirits rise and your appointment book fill up fast.
Protect Your Good Name
You want your salon name to be a household name; however, you don’t want it to be on every nail shop in town. Here’s how to keep it yours alone.
The Salon of Choice
Whether you take Pucci Salon and Day Spa’s slogan, “The Salon of Choice,” to mean a salon with many choices, or the salon to choose, you’d be right. Between the salon’s full menu of services and owner Debra Capaldi’s unflagging dedication, Pucci is the place.
Business Cards That Make Their Mark
It may be small, but your business card speaks volumes about your salon. Get our experts advice on how this tool can make a powerful, effective statement about your business.
What Valentine’s Day Promotions Do You Offer?
Readers do such sweet gestures as baking cookies to offering special free services.
Achtung, Nail Techs!
A couple nail vocabulary words ... in German
Accept No Excuses
Salons are responding to customers' cries of "I just don't have the time" with super-quick natural nail manicures targeted to women on the go.
Tip of the Month: Use a Client Card for Traveling Customers
Before a client goes on a trip, write all pertinent information about her nails on an index card.
Body Language Tells Clients You’re Listening
Putting clients at ease begins with your body language, says Cathryn Myers, owner of The Nail Shop of Carroll-wood in Tampa, Fla.
Star Search In The Schools
To keep new talent flowing into your salon you need to create a strong working relationship with the nail education director at your local cosmetology school.
Capturing the Cosmo Girl
Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.
Tip of the Month: Using an Undercover Client
Find out if your customer service is as good as you want it to be.
Editor's Note: First, Do Great Nails
What is the most important requirement in being successful in the nail industry?
Cover Tech: Keeping a Competitive Edge
Winning nail competitions could get you noticed. How about being called to endorse nail products? Add to that starting your own product line! The sky's the limit for technician Kim Morgan.