Have A Holly, Jolly Salon: Holiday Salon Decorating Ideas
A festive look for your salon around the holidays can bring good cheer and delight to clients and nail technicians alike. Its unexpected results can have you twinkle-toed all the way to the bank, too.
The Life of a Brush
Don’t underestimate the power of this simple tool. The quality of your nail brush influences the quality of your work.
A Client on the Books Is Worth Two in the Wings
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
The Neatest Tech Around
"Manicure table manners" are rewarded
Behind the Scenes with Stephanie Bricker, The Neatest Tech Around
A tidy workstation is this top tech's secret to success.
Strengthen Your Business With Good Problem-Solving Skills
One of the most important responsibilities of the salon owner or manager is to field complaints from unhappy customers. The tricky job is to handle an unsatisfied customer and the technician who provided the service without losing either.
Editor's Note: Beautifying Baby Boomers
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
Generate New Business Through Pedicure Promotions
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
Subtlety Signals Sophistication
Champagne and caviar are sophisticated; corned beef and cabbage are not. What else is sophisticated and what isn't?
For Salon Owners Only: Get to Know Your Clients
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
Men Moved By Convincing Couplets
One on One Interview: A Nail Student and a Veteran Nail Tech
A nail student asks a veteran nail technician for some advice on starting out.
Know Your Responsibilities As A Booth Renter
This article will offer an in depth look at the booth renter’s responsibilities in setting up her own business.
Free Service! Free Product! Free Consultation!
Want to get a client’s attention? Offer her something for nothing.
Comparison-Shop Before You Buy
While promotion may sound costly, Derek Crowe says that budget is the last aspect of a campaign salon owners should address.
Reader To Reader: What Was Your Most Successful Promotion In 1994?
We asked our readers what their very best promotions were during last year.
Nail Technician With A Nurse's Touch
Janeice Spicer, a licensed vocational nurse, went back to school two years ago to pursue a career that she thought would better utilize her natural born talents.