Week 7: Becoming the “It” Place to Party
These days, most salons offer party packages of some type or another. You may service the occasional bridal or birthday party, or maybe you market a “Girl’s Night Out” party package for clients to book with their friends, but have you fully tapped into the party market? Have you ever thought about actually throwing the party yourself?
Week 5: Add a New Service and Create a Buzz
Sometimes it’s not that you need to get more clients (we’ve already told you that it costs more to get a new client than it does to keep an old one), but that you need to get more out of your clients. That might mean sending them home with a service-preserving retail item (we’ll get to retail in the very near future) or an incentive to entice them to try a new service.
Websites Worth Watching
Young Nails’ Nail Art Gallery
Understanding the Cost of Maintaining a Pedicure Chair
Repairing or replacing pedicure spas and other salon equipment can be costly. One way to protect against these usually unexpected expenses is with an extended warranty. One Source Extended Care offers extended warranty plans on all types of salon and day spa equipment, providing coverage beyond the manufacturer’s standard warranty.
Retail Boutique: Breast Cancer Awareness Products
October is National Breast Cancer Awareness Month, and there’s no better way to show your clients you care than by retailing products that donate a portion of their proceeds to benefit breast cancer organizations.
Retail Boutique: Shoe Accessories
Clients are more likely to show off their new pedicures in comfortable heels and sandals. With cushions, inserts, and protectors available, stock up on shoe accessories to enhance your clients’ footwear comfort.
On My Mind: Become a Color Expert
Become a color expert for your clients.
by Hannah Lee
Nail Station Display
Kinetics’ Nail Station Display is the perfect polish organizer and fashion item for your desk.
Week 4: Empty Slots in Your Book? Just Tweet It.
Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.
Week 3: Creating a VIP Club Creates Cachet and Cash
It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.
Week 2: Guerilla Marketing: Thinking Outside Your Salon
Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.
Performance Through Consistency Control
Doug Schoon discusses preventing service breakdown in the salon.
What Do We Want Our Nails To Be?
Chemist Doug Schoon discusses understanding the proper meaning of nail industry terms.
Where's the Cuticle?
Chemist Doug Schoon on the importance of knowing the anatomy of the nail.
Why Would I Need a Coach?
You’re a fearless entrepreneur with the skills to provide clients with excellent customer service. But if you haven’t hired a coach, you could be making a costly mistake.
Survival Tips:Staying Afloat in a Sinking Economy
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
by Tim Crowley
On the Road: Victoria Nails & Spa
NAILS graphic artist and VietSALON associate editor Kim Pham visits Victoria Nails & Spa in Orange, Calif.