Week 15: Check Your E-mail List…Check It Twice
For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.
Week 14: Upgrade Client Satisfaction and Increase Profits
This week, we pause for a word from our sponsor, Dashing Diva Professional. Thanks to them, we’re able to bring you 22 weeks of this exclusive business-building content in The 2010 Project e-newsletter.
Do Retail Right
Because profit margins on retail goods are many times those of service dollars, retail is vital to the health of your business. Learn eight tricks for implementing a successful merchandising strategy — from product placement to lighting.
Pink and White and French All Over
The Paris-inspired salon The Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead. In divvying up the responsibilities and bringing new ideas to the table, they’re finding that two heads are better than one.
by Thi Dao
On My Mind: Is Your Salon a Party Spot?
Here are some ideas on how to make your salon the "IT" place to party.
by Hannah Lee
Retail Boutique: Sunless Tanning Products
Offer these sunless tanning products to your clients for a healthy, UV-free tan year round.
"I Would Have Done It Differently"
Current and former salon owners share their personal insights on the things they would go back and change, if only they could.
by Sree Roy
Survive the Holiday Season With Ease
Tips on how to survive and prosper this holiday season and end the year with a bang.
Week 13: Suggestive Selling — Not Pushy, Just Persistent
Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.
Week 12: The Five Ways Leaders Lose Their Edge
Whether the economic times are flourishing or floundering, many leaders get stuck in the same trap: They don’t take time to stop and reflect on what they’re doing. Because there’s so much for them to do and they have so much responsibility and accountability on their shoulders, they’re constantly on the go, striving to deliver results. That’s why they need to take a step back, and give some serious thought to what they’re doing and why they’re doing it.
Dazzler and Tinsel Town Strip Lashes
The holiday season is all about glitter and shine, and Xtended Beauty has the perfect lash styles to light up a room.
Body Butter Washes
Cuccio Naturalé has developed new Body Butter Washes to retail in spas and salons.
Week 11: Client Surveys: Getting Feedback You Can Use
We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.
On My Mind: Feel Better, Help Others
October is Breast Cancer Awareness Month and it is getting close to the holidays. This is the time to give back any way we can.
by Hannah Lee
Week 9: There’s No Such Thing as Overexposure
As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:
Counter Top Tester Displays for Cuccio Lyte Body Butters
Make your front counter pop with Cuccio Naturalé’s new Counter Top Tester Displays for Cuccio Lyte Body Butters.
Week 8: Using Downtime to Your Advantage
Don’t let downtime bring down your morale. Use the lull to accomplish projects that help you reach your long-term goals. Here are seven great ways to fill the space in your schedule: