Tearing Down Business Barriers
Complying with the Americans with Disabilities Act needn’t break the bank and may be as simple as doing what you are already good at. Take five parts hospitality, one part research, two parts active listening, and add a dash of compassion to create a salon that’s accessible to all.
Seven Ways to Market to Seniors
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
On My Mind: Is Your Salon a Party Spot?
Here are some ideas on how to make your salon the "IT" place to party.
by Hannah Lee
Survive the Holiday Season With Ease
Tips on how to survive and prosper this holiday season and end the year with a bang.
Make It Personal
Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.
The Do's and Dont's of Advertising on Craigslist
Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.
On My Mind: Become a Color Expert
Become a color expert for your clients.
by Hannah Lee
Ask The Manicurist (Sept. 2009)
The manicurist-aka Rebecca Seals has returned! Sit back for a chuckle while she reprimands clients who use and abuse their techs.
Week 3: Creating a VIP Club Creates Cachet and Cash
It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.
Survival Tips:Staying Afloat in a Sinking Economy
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
by Tim Crowley
Alert Your Customers To Openings In Your Schedule
Fill empty slots in your next day's schedule by using broadcast e-mail or a telephone call-in line.
by Judy Lessin
When Clients Say No to Their Nails
In this economy it has become more common for a client to request that her artificial nails be removed due to the cost of upkeep. Jill Wright, owner of Jill Wright Spa for Nails, gives advice on how to put the client at ease.
Silicon and the Salon: A Match Made In Heaven
From client bookings to reports on product usage, find out what's going on inside the latest silicon chips for salons.
by Tim Crowley
The ABCs and 123s of Customer Service
Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.
Why No Wi-Fi?
It’s easier and less costly than you think to offer clients Internet access at your salon.
Hot Stuff
Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
by Sree Roy
Credit Cards No Longer Welcome
Credit card processing fees eat into profit.