Be of Good Cheer (During the Holidays)
Salon owner Cindy Wentzel says reading a magazine in bed helps her to wind down after a hard day.
Keeping Tabs on Clients by Using Client Cards
Do you keep forgetting which client is which? Don’t rely on your clients or your memory. Instead, use client cards to help you improve customer service and salon efficiency.
OPI Computes With Kids
What do you do when you’ve got 70 essays to read, all written by children in need of a computer? If you’re OPI president and CEO George Schaeffer, you’ll make sure every child gets one.
Ex-Execs Take to Salon Life
Call them corporate drop-outs or beauty drop-ins, we’d like to introduce you to four salon owners who abandoned the corporate fast track for the rewards of salon life and get their take on the industry.
Taking Care of Older Clients
Older clients require extra care to keep their hands and feet in good condition. Give them the attention they deserve by creating services just for them, adding extras that will benefit them such as paraffin dips, and keeping them educated on at-home care.
The Great Pretenders: Products That Look Professional, But Aren't
What was once a small area in drugstores dedicated to press-on tips with fast-dry nail glue and gaudy nail polishes is now an ever-expanding supermarket of nail care.
The Good, The Bad, and The Nasty
What are clients saying about their salon visit after they leave? We took that question to several frequent nail salon clients to find out what’s on their minds and see what they really think about you, your salon, and your services.
Nail Art Worth the Climb
So Schultes purchased a sturdy ladder with a hand railing and instructed clients to climb so she could get the best angle for doing nail art on toes.
Dual Services: Bliss in the Blink of an Eye
It gives a whole new meaning to the term ménage à trois. Two or more techs working on the same client is the hottest new service. Are you in?
Clients Tell us What They Love About You
Do you ever look across the table and feel the urge to ask your clients, “Do you like me? Do you really, really like me?” Of course you do. And it’s only natural. We all need some positive feedback from time to time. So we conducted a little survey to find out what attracts clients to your salon and why they love you
Military Moms Receive Special Care
Michigan salon owner Tamara Friedman talks to us about reaching out to and pampering military moms.
“May I Take Your Order, Please?”
Create a nail menu that caters to your clients’ individual wants and needs. If you offer low-priced options and add-ons you can form an à la carte menu that may appeal to busy, choosy consumers.
The Wedding Party
Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.
8 Ways to Welcome Back Walk-ins
Offering a warm greeting and a short wait are just some of the ways you can keep bringing walk-in clients back to your salon.
What Does Pampering Mean to You?
Some time ago I put the word “ pampering” on the list of banned words in NAILS Magazine.
Backscratcher’s Male Manicure
Men deserve great-looking, strong nails just as much as your female clients.
Who Owns the Client?
The question of who “owns” the client — the nail tech or the salon owner — is a tricky and emotional one, and in some cases, a legal question. Issues such as access to client records, who pays for advertising, and non-compete clauses only complicate matters further.