Perks That Keep Clients Coming Back for More
The Personal Touch Means So Much!
Adding the very personal touch of remembering a client’s name is a sure way to ensure that the client comes back again and again, and Day Spa Beautique Salon in Houston, Texas, is going the extra mile to remember who’s who.
Winning Ways to Win New Clients
Rewarding current clients, befriending hairstylists, and joining the chamber of commerce are just a few ways to bring new clients into the salon.
Mobile Manicurist Rescues a Star
Pedicures for the Elderly: A Test of Compassion
Providing pedicures to an elderly client requires special knowledge and skill and the ability to look beyond infirmity.
Holiday Decorations Stay Put Through the New Year And Beyond
Client-Centered Service Wins Every Time
These salon owners use a client feedback form to help them monitor the quality of their salon and its services.
Putting Clients on a Pedesal
How one enterprising salon owner rolls out the red carpet and treats each one like royalty
Reader to Reader: How Do You Deal With Chronic Client Tardiness?
Readers respond with customer-friendly ideas like shortening a service or asking a customer to visit another technician.
Book Standing Appointments to Guarantee Steady Business
Maintaining a master standing appointment schedule will help eliminate scheduling errors and go a long way toward retaining a happy, committed clientele.
Staying Cool When Your Client Isn’t
Have a feisty client on your hands? Try these time-tested techniques for smoothing out her rough edges.
Mobile Techs Follow Clients Wherever They Go
If you have an extra set of tools and a car, mobilize. Clients too busy or too ill to visit a salon will open their doors to you and your services.
Growing Old Gracefully - Customer Service Ideas for Aging Clients
As the average age of Americans increases, so too does the average age of your clientele. There’s none of the indecisiveness of youth with these clients – they know exactly what they want and you’d better be ready to give it to them if you want their business.
Survey Says: Superior Service Sells
Salons that are the most service conscious are often the most survey savvy. They simply ask their clients what they want, then give it to them.
Editor’s Note: What Is The NIA?
NIA stands for Nail Industry Association. It is a professional association developed by NAILS Magazine and Bobit Publishing Company to represent nail technicians.
The Man-Tailored SALON
With a little enterprise, you can get the most from today’s ignored men’s market and muscle in on Herculean profits.
Booked Solid: How to Fill Your Appointment Book