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Business|Articles|Jan 1, 2006

Nothing Artificial

Ten years ago any nail tech would have called you crazy if you said you were opening a salon that offered only natural nail services. Today, successful natural nail salons are servicing a growing clientele, and most are doing it with very little marketing.

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Business|Articles|Oct 1, 2005

Euphoria Institute

Larry Doyle, along with partners Bonnie Chu and Joe Lamarca, decided to open their own school after being dissatisfied with the skills recent graduates were showing at their chain of salons, Euphoria Salon & Day Spas.

Business|Articles|Sep 1, 2005

Spotting the Spa Imposter

The distinction between a spa and a salon is a blurry one — at times the designation is more a marketing tool than any real indication of the level of service. NAILS asked writer Pamela Yaeger — a beauty industry outsider — to sample a few nail spas in her area and give us her perspective on what makes a spa the real deal.

Business|Articles|Aug 1, 2005

Spa Services Hit the Road

The mobile beauty business is booming as women want to bring the spa experience home with them. In part two of our article on mobile services, learn how to create a spa setting on the road, gather the right service providers, and market the fabulous experience you can provide.

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