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SEARCHIn this Q&A, founder Rachel James tells us about her company and what's next — including a new collaboration collection with the TV show CLAWS.
BRWNGRLMGC Collection: Michelle Our Mama, Frida Be Free, Dianna Boss and Cleo F*ckin Patra
Founder Rachel James
Founded by Rachel James back in 2012, Pear Nova is a vegan, cruelty-free, 10-free luxury polish line is aimed at celebrating all skin tones. Pear Nova offers self-care products as well, and in 2019, launched a physical salon called Pear Nova Studio in Chicago’s Pilsen neighborhood. The salon was created as a safe space for women, to provide not only a luxurious experience, but to inspire, too.
We asked James about her company and what’s next. Here’s what she had to say.
BRWNGRLMGC Classic Collection. This is a set of 4 nude nail shades named after women we’re inspired by like Michelle Obama and Frida Kahlo. Our supporters love the range of nudes this collection offers since nude is not just one color.
Myself, my sister-in-law and Pear Nova’s newest team member and copywriter, KeAndrea. We discuss the inspiration behind the shades, the feel of the color palette and which direction the names need to go in. There’s always a long list of names to start and I narrow them down to my favorites.
I hope Pear Nova is a destination where more women see themselves and an inspiration to push other brands into not thinking of black and brown as an afterthought.
That process was extremely enjoyable for me. I felt like I was being stretched past my limit but also able to explore other areas of creativity that I didn’t know I would love so much.
Nail art overall. Clients are experimenting on another level of self-expression since we’ve been out of quarantine. Our no.1 service booked is still a classic pedi and gel mani. Nudes, brights and white (for those toes) are being used the most.
I see each step to the next level as a challenge. I love finding other black female founders across all industries to connect with and study. Watching them win helps me push forward on my journey.
We’re finishing out 2021 with our biggest partnership to date (a collaboration collection with the TV series CLAWS!) that includes new classic nail shades. Next year is all about getting into major retail, more partnerships, new shades and new products.
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