Business
Stroke of Marketing Genius
Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.
by Sree Roy
On My Mind: Never Stop Learning
Here are 10 ways to never stop learning even after you’ve entered the workforce.
by Hannah Lee
Nail News with Alanna Wall of the Polished Girlz
This intrepid young philanthropist-reporter talks tween and teen trends from Cosmoprof North America.
PBA Launches Campaign to Prevent Deregulation
This awareness campaign aims to build a stronger, more united front of licensed professionals, and arm them with information to share with their clients on why licensing is important to protect the public from potential harm and the spread of communicable diseases.
Manicure Sets
Each set comes with a colored clipper inside a patterned emery board and buffer block.
Nails: The Guilt-Free Treat
“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”
Orly's New Look
Orly International introduces a new sophisticated look in all company facets, including an updated logo, packaging, in-store displays, and a newly designed website. The redesigned orlybeauty.com features video tutorials, how-to tips and insight on color and nail trends This video takes viewers behind the scenes of Orly's evolution.
Lessons from My First Year
Nail techs share the most important things they learned as newbies in the real world.
by Sree Roy
On My Mind: What You're Really Selling: Customer Service
As you’re entering this amazing industry, remember that even if your technical skills aren’t yet 100%, you can offer 100% in customer service. And I assure you that great customer service will go much farther in gaining and keeping nail clients than anything else you can do to build your book.
by Sree Roy
Press Release Writing for the Non-PR Pro
If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!”
by Sree Roy
On My Mind: The Art of Appreciation
Editor Hannah Lee discusses the importance of both positive and negative feedback.
by Hannah Lee
On the Road: Hey, Nice Nails
When thinking of a name for their Tumblr account, sisters Donne and Ginny Geer agreed that “Hey, nice nails!” was the best compliment a woman could get. The blog got so popular that these sisters decided to open a salon together after finding they couldn’t both be hired to do nails at the same location. While completing their first book, Nail Candy, the Geers transformed a 1920’s building into a hip nail salon in downtown Long Beach’s arts district. Hey, Nice Nails is now more than just a compliment, it’s a haven for nail art junkies around the world.
by Beth Livesay
Eco-Friendly Salons Go Mainstream
Determined to break the mold of a quickie salon with mediocre quality and service, this dynamic duo brought a new salon concept to market. And the market was ready.
Help Shape the Nail Tech State Board Exam
You can provide input to the NIC’s review of whether the licensure test meets real-world requirements.
by Sree Roy
Kickstarter-funded Nail Wraps
Independent nail wraps brand Scratch needed $6,000 to do a run of three of its latest styles. Founder Chelsea Kent, a web designer with a love of the arts, put the project on crowdfunding site Kickstarter.com. She received a whopping $36,865 in donations.
by Sree Roy
Retail Boutique: Retail for a Cause
Make a difference by offering charity retail items in your salon. Proceeds support everything from cancer research to the environment.
Artistic Nail Design Website Gets a Makeover
As part of its recent redesign, the Artistic Nail Design website features a gorgeous new front page that will highlight the latest collection and side tabs that lead you to the entire Artistic color rang.