When thinking of a name for their Tumblr account, sisters Donne and Ginny Geer agreed that “Hey, nice nails!” was the best compliment a woman could get. The blog got so popular that these sisters decided to open a salon together after finding they couldn’t both be hired to do nails at the same location. While completing their first book, Nail Candy, the Geers transformed a 1920’s building into a hip nail salon in downtown Long Beach’s arts district. Hey, Nice Nails is now more than just a compliment, it’s a haven for nail art junkies around the world.
> The Geers are the only two techs working at the salon, so nails are done by appointment only. However, they have instituted a guest artist program in which a visiting nail tech sets up shop in their space to do nail art for walk-ins for a limited time.
> Most clients know the Geers from their Instagram (@heynicenails) and Tumblr accounts (heynicenails.com). As a result, nail art is by far their best seller. Hey, Nice Nails does offer a full menu though. All services are done by hand filing only, no e-files are used.
Ad Loading...
Another unique trait of this salon is its polish exchange, where clients can bring in polish they don’t want anymore and trade it for one on this rack.
> The sisters share an office that sits alone on the second floor and is lined with mannequin hands in the window. Hundreds of polish and gel-polish from indie brands to Yves Saint Laurent to Gelish create bands of color along two walls. A magnetic board behind the techs’ tables is where containers of embellishments can easily be pulled on and off. Charms are displayed in frames by the tables and glitters and powders peek through cupboards. The Geers’ sketchbook is also on the wall behind them for those who want to sample one of their ideas. Nail art pens and prints from Etsy are available to be included on clients’ nails as well. The amount of supplies and color present in this salon make it clear that anything a client could ask for is possible.
[left] While applying nail art to my fingers, Ginny Geer had her camera roll open to view her inspiration photo. She often snaps pictures and saves them for future nail art ideas. [right] Me (left) with salon owner and nail artist Ginny Geer.
A chevron print couch greets clients and is accented with a rainbow pillow.
A bike hangs at the front of the salon’s loft. A ladder was installed to reach the loft so the Art Deco windows could be opened and closed.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Inside the Systems That Power an Elevated Salon Experience
From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.