Business
Don’t Leave Yourself Unprotected
Insurer Hiscox USA has expanded its professional liability and general liability policies to nail and beauty professionals.
Beauty Marketing Expert Releases New Book
Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.
Smart Marketing Matters
With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.
Some Like It Polished: Marilyn Monroe Nail Boutiques
This fall, Marilyn Monroe's iconic style will be translated into a series of a nail salons.
by Sree Roy
Belava's Successful Try at DIY
If none of the vendors could get the plushness of the pedicure chairs correct, then Belava would figure out a way to do it themselves.
by Sree Roy
Making the Grade: Elevating Nail Schools
All too often, cosmetology schools in the U.S. aren’t putting their best foot forward when it comes to educating future nail technicians. For nail schools to get all As when it comes to training students for the real salon world, we need more dedicated nail instructors, increased hours, and a commitment to more than just the state board exam.
by Sree Roy
On the Road: Julep Nail Parlor
Five years after Jane Park opened her first salon dedicated to connecting women through color, the Julep brand is still bringing women together, in the Seattle metro area and beyond.
Why I Use Professional Products: A Handout for Clients
As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.
Retail Boutique: Gifts for Guys
Don’t wait for Father’s Day to stock your retail boutique with cool gifts for men. Make male clients more at home by giving them a place to peruse between services, and turn your salon into a hotspot for product trends. (Your female clients will thank you too.)
My Other Life: Anna Mayrhofer, burlesque performer
Burlesque is a performance. It’s empowerment, it’s self-awareness, it’s comfort in sexuality. It’s the art of classic striptease — with emphasis on the tease. So says burlesque performer Ruby Kitten, also known as Anna Mayrhofer, owner of Exalted Nail and Body in Errington on Vancouver Island in British Columbia, Canada.
by Judy Lessin
Nail Care is a Smart Biz
Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.
Breast Cancer Awareness Products: The Month to Think Pink
October is Breast Cancer Awareness Month, a time of year when many companies introduce lines of pink and breast cancer awareness inspired products. Most of these companies even donate a portion of their profits to help fight breast cancer.
A Social Experience in a Salon that Pops with Color
Sisters and owners of Colour Nail Bar in the greater Houston area, Rhonda Townsend and Roslyn Bazile are seeing an increase in clients who love their salon’s bright atmosphere.
How Do You Rate?
Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking.
Cosmoprof North America 2012 Show Snapshots
Cosmoprof North America’s 10 year anniversary in Las Vegas showed just how resilient the beauty industry can be.
John Heffner Joins OPI as President & GM
OPI Products has announced that John Heffner will be the brand's new president and general manager, joining George Schaeffer and Suzi Weiss-Fischmann.
New Look, New Educators at Beautiful Nails
Kupa Inc. is celebrating the new products in its Beautiful Nails brand with a few fun changes.
by Sree Roy