Business
Strategies for Weathering the Economic Storm
Neil Ducoff, CEO of Strategies, gives a little economic advice.
Heard It Through the Grapevine: Recruiting Techs
To hear salon owners tell it, recruiting new techs is no easy feat. To help, we asked techs to tell us how they learned about their current position. More often than not, the connection was made through informal networking.
My Other Life: Rita Moore, scooter enthusiast
Rita Moore, nail technician. In her other life: scooter enthusiast.
by Judy Lessin
Is the Nail Industry Really Recession-Proof?
Whether we’re in a true recession is up to who’s doing the reporting, but what are the indicators in the salon?
by Hannah Lee
Just Like You Picture It - Tips from Techs on Photographing Nails
For many techs, taking pictures of your work allows you to create portfolios for your clients, advertise themselves on Internet sites like MySpace, or share your work with peers on forums and websites. Here are some tips from techs who have made a habit of photographing nails.
by Tim Crowley
Come Back Here
It costs a lot more to gain a new client than to keep an old one.
Coupons That Make the Cut
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.
A Company-Wide Blessing
Zvi Ryzman of American International Industries merits an invitation to meet the Pope.
L.A. Mayor Applauds OPI
Los Angeles Mayor Antonio Villaraigosa recognized OPI for its “great corporate citizenship,” saying that the 400 jobs the company has created are a model for the rest of Los Angeles.
Organic Moisturizing Oil Candles
These candles melt into a moisturizing lotion to do double work for you.
Back Where I Belong
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
Employee, Booth Renter, or Independent Contractor?
Spin the Wheel: Playing the Classification Game — In the salon industry, workers most often operate in one of three ways: as employees, booth renters, or independent contractors. But for years many salons have incorrectly labeled their independent contractors and may have put themselves at risk of having the IRS reclassify their workers. Find out if you're doing things correctly or if you're just spinning the wheel and seeing where it lands.
by Tim Crowley
YouTube Training
Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.
When Your Client Is Expecting
Salons are carving out a niche by catering to expectant mothers. Moms-only menus, specialized massage, and targeted retail goodies are just the beginning. With some planning and training you can add to the joy — and relieve the discomforts — during the nine months before birth.
Ask the Manicurist
Tired of biting your tongue where your clients’ misdeeds are concerned? Let The Manicurist tell it like it is. This beauty industry veteran doesn’t pull any punches when it comes to salon etiquette and client complaints. Share these pages with your clients — if you dare.
On My Mind: Can We Change the Stereotype?
I’m looking for a place I like to call a nail boutique. It would be focused primarily on natural nails, and it would have interesting and unique services (where they’d serve drinks to match the services).
by Hannah Lee
Promotions With Pop
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.