Business
12 Things You Can Do to Attract the Manly Market
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
by Tim Crowley
My Other Life: Amy Butler, director of a non-profit organization
Amy Butler, salon owner. In her other life: director of a non-profit organization.
by Judy Lessin
Ask The Manicurist
You first met The Manicurist — aka Rebecca Seals — in our April issue and judging by your response, you enjoyed her “pull no punches” attitude. Here’s her take on free repairs, last-minute changes, long-winded excuses, and other headaches of daily salon life.
Bad Press? Who Cares?
Has the hubbub surrounding salon sanitation had a measurable effect on your business?
Ask the Manicurist
In this installment, The Manicurist tackles cancellation fees, early clients and those nagging cell phones.
Drive Business to the Salon — Literally
Start your party's day of luxury with a limo ride to the spa.
Health Tip: Use Smaller Portions
Scooping your products into smaller containers helps avoid waste and prevents cross contamination.
Take Control of Your Appointment Schedule
Everyone wants to be the master of her own time, but with clients, friends, and family all pulling in different directions, how can we? This is a call to all nail professionals to snatch your appointment book from the hands of your well-meaning (but clueless) clients, and take control.
Small Town Shop, Big Town Flair
Word of mouth in Leola, Pa., has transformed Artistry Nail & Skincare Studio into the small town’s local beauty parlor hangout.
Your Name Here: Private Labeling
Your manufacturer can be your greatest ally when starting your salon’s own private label product line. Learn how to make the most of this important relationship, ensuring you get products that you’re proud to put your name on.
by Sree Roy
On My Mind: Invest in Yourself
Hannah Lee's letter from the editor.
by Hannah Lee
On the Road: Sun/Spa/Tan/Body, Evans, Ga.
Sree Roy visits an Evans, Ga. spa.
by Sree Roy
Style: What’s in a Name?
A name is the first impression a salon makes on a client, and every name (no matter how clever or generic) says something about that salon. Some names are spontaneous acts of inspiration, while others are mulled over for months on end between family and friends. But every owner feels some sort of bond with her own salon’s name, and each has a story about how it came about.
Showcasing Nail Art in Digital Frames
Digital frames can store hundreds of nail art photos, run a clear, continual slideshow of your work, and some can even organize pictures into themed albums and show video clips.
Maestro, Please
Continuum Footspas presents the elegantly styled Maestro pedicure spa chair. The chair is made with the least amount of plastic possible, instead using cherry wood for the chair and Corian for the basin.
Healthy Habits Start Early
Educating teenage girls and "'tweens" about the importance of wearing shoes, clipping hang nails, and hand-washing, is one way this salon markets to the younger crowd while helping the girls earn their scouting badges at the same time.
What's New on Retail Shelves
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.