Business
Seche: One Syllable or Two?
Confusion over the pronunciation of Seche, a favorite nail treatment product, is clarified.
Reflections On A Balanced Life
While I am hardly an expert on balancing work and personal life, I know that since I've begun seeking a balance and creating time for family and friends, my life is richer.
Is Your Pay Structure The Problem?
How a salon chooses to pay its staff can make all the difference in employee retention, quality of service, profitability, and your ability to compete. After payroll, salon owners are often left only with their own tip money and revenue from services they've performed. Should you abandon the traditional commission structure for a pay system that rewards behaviors that are key to the salon's overall success?
Spa Spin: How To Amp Up Your Menu
You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.
Keeping the College Crowd Polished
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
NAILS Salutes Artists & Visionaries
This year’s Nail Technician of the Year finalists wowed us with their expertise and dedication to the nail industry. On the next few pages, you’ll get to meet all six of them and find out why they’re among the best in the industry has to offer.
9 Ways to Keep Techs Happy
Prevent employee turnover from turning your salon upside-down by providing a work environment that attracts and retains your business’s most valuable asset. (Hint: Money isn’t all that matters.)
50 Fabulous Holiday Retail Ideas That’ll Keep Your Cash Register Jingling
This holiday season calls for retail set-ups that are more than eye-catching. With stiff competition from retailers and malls, you’ll need to prove to your clientele that your salon can be a one-stop stocking-stuffer spot.
Where the Girls Are
At Michelle Danielle Day Spa in upstate New York, offering manicures and pedicures may have been one of the smartest things owner Michelle Danielle ever did. Today, this female-oriented salon keeps clients coming back with its warm, friendly demeanor that’s just like home.
There Is Opportunity in Every Disaster
At a recent tradeshow I saw an abundance of products that have been developed in direct response to a recent industry disaster, and it got me thinking.
Hannah Lee on the Road in Las Vegas
When we go to Las Vegas for tradeshows, it is rare that we venture far from the convention center or the Strip. This past June was a totally different story because we decided to rent a car and explore a little further.
by Hannah Lee
Pedicures Benches Save Money, Increase Capacity
In Memorium: Nail Tech/Entrepreneur Touched Many Lives
Nail artist, competitor, and entrepreneur Dao Nguyen Dobyns Upshaw died in May at age 53 after a short battle with stomach cancer.
Realys Mourns the Passing of Co-Founder
Julian Wilson, sales director and one of the founders of Realys/Tropical Shine, passed away in May.
What’s the Best (and Worst) Part About Being a Nail Technician?
It’s become something of a habit for us during trade shows to stop nail techs in their tracks and accost them with questions
Back to the Nail Basics
Natural nail care services are gaining a surge in popularity, thanks to creative nail technicians coming up with twists on the traditional manicure and pedicure basics you might have forgotten about - and to inspire you to update your menu with new - and fun - natural services.
Team Spirit: How to Motivate Your Staff
If your salon team isn't performing as well as you'd like, it could be because of your leadership. Study the systems that will assist each employee in achieving her best: mission statement, employee evaluations, staff meetings, coaching for individuality, and rewards.