Business
Should You Run Paid Ads on Social Media?
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
Clutter Making You Crazy? KonMari Your Nail Space
Use the Marie Kondo method of decluttering to tidy up your salon. If items don’t spark joy, thank them and discard them.
How to Properly Dispose of Common Nail Products
Throwing away nail polish? You’re putting your business at risk.
Nail Scholarship Winner Makes Advanced Education Count
Since receiving a Beauty Changes Lives CND Advanced Scholarship in 2017, Little Rock, Ark.-based nail tech Kim Forga-Yarbrough has seen her career blossom.
Target Your Site Visitors With Facebook Ads
When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.
Pre-Book to Win a Day Off With Pay
Omagi Salon and Spa offers clients and staff members significant incentives to pre-book.
Salon Business Card Creation Goes Interactive
Woodbury, N.Y.’s ID Salon invites its staff and clients to take photos of things in and around the salon that they find inspiring and the salon chooses their favorites to make into cards.
Crowdsourcing: Do you credit people who inspire your work?
This month we asked nail techs: Do you credit people who inspire your work? If so, how?
by Beth Livesay
Help Clients Choose a Color
Celebrity manicurist Michelle Saunders shares her tip for helping clients choose a color they will like and doing so quickly.
by Beth Livesay
On the Road: The Nail Society Salon & Spa
While in Atlanta for the Foot Forward Summit, the NAILS team was welcomed to town and got event ready with manicures, pedicures, and lashes at The Nail Society Salon & Spa in historic Buford.
by Beth Livesay
On My Mind: Let's Talk About Stress
Executive editor Beth Livesay discusses ways to de-stress.
by Beth Livesay
Tammy Taylor & Halley Fortenberry Talk NTNA
Tammy Taylor and NTNA S.5 first runner-up Halley Fortenberry discuss the NAILS Next Top Nail Artist competition with executive editor Beth Livesay.
Online Reviews: Ask Your Faves for a Favor
Phorest’s Chris Brennan recommends that salons generate online reviews by asking for them from their top clients.
My Other Life: Toni Valentine, Ice Cream Truck Proprietor
For Toni Valentine of Clacton-on-Sea, England, running an ice cream truck is a fun summer getaway from the salon.
What to Do When Disaster Strikes at the Salon
Kattia Solano offers advice to other salon owners who may be faced with a crisis at work — whether a flood, natural disaster, blackout, walkout, health scare, or other unexpected challenge.
Nail Salon’s Charity Helps Single Mothers Find Success
After becoming a salon owner, Delane Sims wanted to help others succeed too, so in 1999 she began inviting struggling mothers to work at her salon and assisting them with their needs.
Bio Sculpture Celebrates 30 Years With a Fresh Look
Bio Sculpture Gel marked its 30th anniversary with a new name and logo that are more reflective of how the brand is perceived today.