Business
Offer Convenience With a “Bridal to Go” Program
Zano Salons co-owner Nick Provenzano didn’t feel the salon was capturing as much bridal business as it should. After months of research, Zano launched Bridal to Go.
Crowdsourcing: How do you introduce clients to new product lines?
This month we asked nail techs: How do you introduce clients to new product lines?
by Beth Livesay
Claim Your Specialty: Become a Foot Fixer
We polled women ages 18-59 to find out what foot conditions gave them the most aggravation. Read their answers to learn how you can position yourself as a solution to these common foot frustrations.
Salon Pricing Structure
Habib Salo and Tracey Reierson of Young Nails discuss how to create a pricing structure for your services.
Social Media: Your New Best Recruiting Tool
With more vacancies to fill than nail techs to fill them, salon owners have to think creatively to fill openings. Some have turned to Instagram and Facebook to attract top talent — and found success.
My Other Life: Shea McCarthy, Airplane De-icer
Shea McCarthy combines her love for airliners with her nail career, working as a lead de-icer for Integrated Deicing Services (IDS) at Salt Lake City International Airport.
On the Road: The W Nail Bar
While on the Salon Fanatic Tour, I discovered the W Nail Bar, a popular nail chain in the Columbus, Ohio area with four locations in Columbus alone. I visited one inside a DSW store in the Easton Market.
by Beth Livesay
Pedilicious CEO Rings Nasdaq Bell
Premise Martin, creator and CEO of Pedilicious Footwear, was part of a group of women who rang the Nasqaq bell last month.
How to Hire Nail Techs and Build a Team
Habib Salo and Tracey Reierson of Young Nails discuss how to hire nail techs and build a salon team.
Kentucky Salon Owner Helps Change State Laws for Alcohol in the Salon
When salon owner Jill Higginbotham learned that providing complimentary alcohol at the salon wasn’t allowed under Kentucky law, she immediately set out to change the law.
A Breath of Fresh Air at Ruchki da Nozhki Nail Lounge
After realizing very few New York nail salons met her standards for quality and care, Russian nail tech Katya Kan decided to open up her own healthy, odor-free salon in the heart of Brooklyn.
How to Make More Money Without Spending More Time
Learn techniques to raise the ceiling on how much you can earn per appointment. Introducing upsells, passive services, and treatment series can boost your profitability.
Free Online Workshop: How to Grow Your Nail Salon Clientele on Facebook
If you’ve been struggling to turn “likes and comments” on your Facebook page into actual appointments and revenue, you will want to catch this free workshop from Sunnystorm Marketing.
Crowdsourcing: How do you deal with negative comments on your social media?
This month we asked nail techs: How do you deal with negative comments on your social media?
by Beth Livesay
Getting Exposure for Your Nail Business
Habib Salo discusses a DM he received from a customer about not being able to build a clientele, and the things you should actually do to turn things around.
My Other Life: Salma Headley-Blythe, Zumba Instructor
Nail tech Salma Headley-Blythe brings her love of dance to her job as a Zumba instructor.
On My Mind: Competitive Nature
Executive editor Beth Livesay discusses competitiveness between manufacturers in the nail industry.
by Beth Livesay