Business
Just My Opinion: Is the Competition Fair?
Behind the Scenes: Alisha Sale
We knew that we would get great nails for this month’s cover when Alisha Sale signed up as the cover tech.
A Wave Without Water
n the midst of the hip Las Olas shopping district in Fort Lauderdale, you will find a nail salon unlike any other. Open for just year, New Wave is a unique foot and nail care salon that ironically prides itself on a waterless pedicure.
Reader to Reader
Where you send in the questions, and your fellow readers supply their answers. This month, you asked: Do you charge for nail repairs during fills?
We Know What Girls Like
Two things characterize today’s teens — a strong desire for self-expression and the luxury of disposable income. Both spell good news for the nail industry. As more students nationwide are required to wear uniforms, teens are relying on their nails to make a statement about their individuality.
Trends in Cosmetology Professionals
In its 1999 Job Demand Survey, the NACCAS presents some data.
Oh Those Annoying Clients
Sure, clients are a nail tech’s life source, and many times, a good friend as well. But no matter how much you love them, they can also get on your nerves—especially if they continuously show up late for appointments. From talking incessantly on cell phones to clients who can’t seem to relax, here are some techs’ client pet peeves.
As I See It: Guilt By Association
At a time when the nail industry needs them most, professional associations are having a tough time getting, and keeping, membership. I think it’s a shame that people can’t or won’t see the benefit to the greater good of banding together.
Behind the Scenes: Cover Tech Takes Special Care of Competition Model
John Hauk knows that a good model is essential to winning in nail competitions. Some of those same skills help retain clients.
Oh Happy Days
Do acrylic nails rank up there with indoor plumbing and women’s suffrage as the 20th century’s happiest events?
Nudge Clients Toward Perfection
One are often overlooked in the quest for ideal beauty is the elbow. But not so at Josephine: The Beauty Retreat on Manhattan’s Upper East Side.
Just My Opinion: Add Airbrush to Your Menu
Your prices are competitive, and your speed is average or above, so how do you make more money this year? One word, airbrush.
On the Road in Garden City, MI
Hand-in-Hand Partnership: Making Over One Salon's Profitability (part 6)
One year ago, Lynn Kogle and her staff at Secrets Salon in Long Beach, Calif., took on the challenge of revamping their business systems using the strategies taught in OPI’s business management program, The Edge - Standards & Systems for Success.
The Price Is Right—Or Is It?
Would you willingly take a 25% pay cut? Well, we’ve got news for you: If you haven’t raised your prices, you’ve already taken one.
Lab Coats, Smocks, and Other Frocks
What image do you want to project to clients the moment they enter your salon? For most salon owners, it’s one that says “we’re professional, highly skilled, and a team.” One way you can make this statement loud and clear is through what you choose to wear. Whether you opt for smocks, aprons, lab coats, matching Ts, or color-coordinated outfits, your dress code can help set the tone. Here’s a look at what some nail techs are wearing at work.
Reader to Reader: How do you market your salon?
Readers share tips on marketing by using everything from advertising to using gift certificates.