Business
On the Road: Escape
Escape Skin Care Salon & Day Spa is in the thick of many of the city’s biggest attractions, drawing celebrity clients, tourists, and regulars alike.
by Beth Livesay
Bring Your Bling Anywhere
Bling for Nails equips nail artists with a palette of Swarovski crystals by offering this chic carrying case.
by Beth Livesay
Stop! Alligators Ahead! 7 Marketing Dangers and How to Avoid Them
Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.
Crowdsourcing: How do you encourage male clients to come into your salon?
This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?
by Tracy Rubert
Head-to-Toe Treatments Delight at Style Me Sweet Beauty Lounge
In the nine months since Style Me Sweet Beauty Lounge opened in Albuquerque’s Uptown area, it has made quite a name for itself. Owners Stephanie Horner and Katie Melendez aim to educate their customers on proper nail care and spoil them rotten with their sugar-sweet treatments.
Nails on Fifth Avenue: Eva Scrivo's Nail Room
A look into Eva Scrivo's Fifth Avenue nail room.
by Beth Livesay
Are You Charging Enough — for Everything?
During her years of travel on behalf of Summit Salon Consulting Group, nail tech Jill Wilson discovered there are several areas where nail techs consistently undervalue their time and undercharge for their services. She urges all techs to place a fair price on what they offer clients.
NAILS Takes Home Two Industry Awards
The Western Publishing Association awarded the NAILS team with two Maggie Awards Friday night.
New York Salons Must Pay $2 Million in Back Wages
Governor Cuomo announces at least $2 million will be paid to nail techs for failure to pay earned wages and worker violations.
Websites Worth Watching: www.discoversalons.com
This global online directory of beauty services offers free salon listings along with the ability to share your work.
Salon Owner Says “I Do” at Work
Last May, Columbus, Ohio-based salon owner Lisa Suárez-Brentzel saw her dreams come true when she married the ideal man in the ideal setting: her newly opened salon, Lacquer Gallery
Skyline’s New HQ Is Ginormous
Skyline Beauty Supply’s new 55,000-sq.-ft. Los Angeles location is a virtual paradise for polish lovers — and a fabulous resource for those looking for advanced training in nails.
ONS: Odyssey Nail Systems
Odyssey Nail Systems shows a behind-the-scenes look into their corporate offices, products, competitions, trainings, and events held throughout the world.
FarmHouse Fresh Sells Best With Samples
It’s the charm of the packaging combined with the allure of fragrant, natural ingredients that draw clients of Balance Day Spa to the spa’s monthly specials: manicures and pedicures featuring FarmHouse Fresh products.
Nail Art Wheels Spark Creative Choices
Nail tech Rachael Peterson uses her nail art wheels to display the latest colors, show clients examples of her work, and make custom nail art suggestions.
Recovering Gracefully From a #Fail
Whether your mistakes are large or small, you can and should move beyond them, says salon owner and instructor Jeri Mallow.
Retail Boutique: Brows and Lashes
Help your clients turn heads when they venture out each morning or get glammed up for a night on the town. These lash and brow grooming items will bring out the best in their eyes.