Business

Profit With Pedicures by Finding the Feet

There is a tremendous amount of money to be made in feet. Here are some ideas for getting your creative marketing juices flowing and some suggestions for how-to find the feet. 

Join the Clean Chair Cult: The Salon Chair Guys Partner with Sustain Beauty Co

While cleanliness is important, abrasive cleaners and harsh chemicals can damage and crack leather and vinyl. A trio of all natural, gentle cleaners can expand the lifespan of your furniture.

Understanding SEO and How to Leverage It

Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.

Making Payment Processing and Tipping Convenient for Today’s Client

Delivering excellent customer service in the salon begins the time your client walks in and ends when they leave your salon. Rudy Moser, owner of a.salon in Chicago, discusses how he uses integrated software, takes American Express cards, and handles credit card tips to provide world-class customer care to his clientele.

Sponsored by Amex

Here's the Most Shocking Thing a Client Ever Said to Me

Giving new meaning to "oversharing," we hear from nail technicians who have had some jaw-dropping moments in the nail salon, courtesy of their clients.

Understanding Your APR Can Help You Start Recession-Proofing

In our latest Finance Friday video installment, we come to understand the importance of knowing your APR or Annual Percentage Rate on borrowed money and credit cards.

Estate Planning: Protect Your Assets

And, yes, you do have assets. In this latest Finance Friday video, Anna Manukyan, Ulta Beauty senior director, education and creative, and a financial educator, talks about some key terms --and actions--you can take to make sure you keep making smart money moves.

The Road to Independence

Learn from those who just recently went independent, as well as those who have been doing it for years, what it’s REALLY like to take the leap to becoming an independent salon professional.

The 2022 Nail Salon of the Year

With a wine bar and a dedicated events space, Sandals Nail Spa can cater to community and private events. Check out our Nail Salon of the Year, located in Sylvania, Ohio.

Make Your Money Work for You: Understanding Bull vs Bear Markets

Ulta Beauty's Anna Manukyan breaks down financial terms and explains their relevance. These short nuggets of education are digestible, understandable and relatable, because she has made it her mission to "give you the power to protect your income, life, health, and wealth." Here's the latest in the series.

Nail Techs Offer Advice to Newly-Licensed Nail Professionals

To the question, "What is one piece of advice you'd give to someone who is just starting out and newly-licensed?" there were many great responses.

Polished Product Pairings For Your Nail Salon

When it comes to the interior design of your nail salon, choosing equipment that is high-quality and cohesive with your aesthetic is key. The look and décor of your space is the first impression clients will have of your business, so it is important to ensure your nail salon’s style is as polished and refined as the nail services you provide.

Avoid These Red Flags When Filing Your Taxes

Advice for the independent beauty professional on what you can reasonably deduct and what you generally cannot. As always, seek the advice of your own tax preparation professional for your personal tax needs.

The Salon Pros' Guide to Inflation

Even when you’re flush, I hope you still watch your pennies. Money isn’t everything; however, not having cash on hand forces you to make choices you don’t want. Here are the critical items to living with inflation for salon professionals.

Make Your Money Work for You: The 5 Questions to Ask a Financial Advisor

You wouldn't start a hair service without a consultation, right? Well, asking the right questions of a financial planner will help you get on the same page with them so you can get your money working for you!

Announcing the 2022 Salons of the Year Finalists

SALON TODAY is proud to announce the 20 finalists in the 2022 Salons of the Year competition.

Booksy Unveils its 2022 Campaign "Get Discovered"

The salon software company play matchmaker--helping beauty and barbering pros find their forever clients with a powerful marketing campaign.